Lava Moments is a United Arab Emirates based e-commerce website that specializes in selling a range of home fragrance products including candles, perfumes, and room sprays. Lava Moments approached us to solve their website’s technical issues and improve their SEO strategy. The client’s main concerns were poor website performance and lack of organic traffic, which was hurting their online presence and negatively impacting their sales.
While analysing their website our team discovered some technical issues that were impacting overall performance. The website had slow load times, broken links, and a poor user experience that made it difficult for potential customers to navigate the site and make a purchase. These issues also impacted the site’s search engine rankings, resulting in low organic traffic.
Our team worked closely with Lava Moments to provide comprehensive solutions to their technical problems and improve their website’s search engine optimization. A detailed website audit was conducted to identify areas for improvement and a plan was created with a focus on improving the user experience and performance of the website.
We fixed all broken links, optimized images for faster load times, and added a clear call to action to encourage visitors to make a purchase.
How we did it:
Our team started by conducting a detailed website audit to identify areas for improvement. We worked closely with Lava Moments to ensure that everything was aligned with our business goals and branding. Our team also conducted extensive keyword research and optimized elements on the website’s pages to improve search engine rankings.
We also created a content marketing plan focused on creating informative blog posts and other content that resonated with their target audience. We monitored site performance regularly, tracked keyword rankings, and adjusted strategies as needed.
After fixing the website and implementing SEO strategy, Lava Moments has significantly improved their online presence and organic traffic. Within 6 months, the website saw a 150% increase in organic traffic and a dramatic improvement in keyword rankings. The client reported an increase in online sales and was pleased with the results achieved.
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