Video Production

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Are you a business owner who has heard of the power of video marketing and don’t know how to go about it? Or are you trying to produce video content for your brand, and it is not producing the desired results? Well, no matter the category you fall into, you need to step into the space of video marketing. Individuals in the advertisement space are realizing the power of video marketing and are tapping into it. You should too.

Video ads are an attention-grabbing and memorable combination of narration and eye-catchy visuals that are perfect for introducing your brand to the world, showcasing your products/services. Most importantly, increasing sales is the bottom line of any business.

Videos are powerful, and you will come to this conclusion too after seeing these statistics from HubSpot on video advertising:

Video has been projected to claim 80% of all web traffic by 2019. So, if you have not started video marketing, you are losing out on web traffic, potential customers, and increased sales!
Adding videos to marketing emails can increase click-through rates by up to 200-300%, impressive, right? It sure is.
Also, 90% of customers claim that watching product videos helps them make buying decisions. And 64% of a target audience is more likely to buy a product after watching a video on it. Yes, you can see the power of video marketing.
Additionally, suppose you want to increase conversion rates on your landing pages. In that case, you can embed videos in them, as reports say they produce an 80% increase in the rates.

So you might ask, how is video marketing so powerful?

Videos are a potent marketing tool because individuals can easily recall what they have watched. You control the narrative and can effectively capture and hold the short attention span of individuals with videos. Also, with videos, it is easy to go viral. And, you know what that means, more publicity, more sales!

Can I go wrong with video production?

Yes, you can. The technical aspect, appropriate lighting, ideal length of the video, down to the content, storyline, and then the delivery and marketing through the right channels. All these are aspects where a novice can easily make mistakes and mar the video marketing potentials.

Can I get help with my video production?

That is what we are here for; we at Medialinks are at your service. Our team of dedicated and highly skilled individuals wants your company’s best, which is getting you increased sales. And one of such ways to get an improved return on investments is by investing in video production.

We will consult with you, understand your business, your niche, and your target audience. Use data-driven insights to plan your video’s production, which will market your brand to the world. And, in turn, drive increased sales to your business.