I just launched my brand and didn’t realize many things went into brand promotion. There are social media to be managed, blog posts to be written, effective networking to be done, and not to talk of taking and delivering orders.
Where will I fit business emails into? I am not good at copywriting; I don’t even know the right time to send cold emails. How do I use emails to guide prospective customers through my sales funnel to the stage where they make a purchase?
Dear business owner, do not worry about all these; Medialinks has got your back. Our team of efficient professionals was born for this to help you with all aspects of digital marketing — including creating email campaigns, nurturing your sales funnels, creating leads by sending carefully-crafted and customized business emails to your customers at every stage of their buyers’ journey.
2.5 billion people use email, and that is more than 34% of the world’s population. Also, the Ridicati group predicted in 2018 that the number of email users would increase to 2.8 billion users in the next two years. And from their survey, it is seen that 196 billion emails are sent daily worldwide. Out of these emails, 109 billion are business emails.
Business emails are more useful for customer acquisition than social media — True, social media’s role in a business marketing strategy can never be understated. It is excellent for interacting and engaging with your audience.
However, when it comes to converting people to customers, email marketing is the king. According to a survey conducted by marketers in 2016, 81% and 80% respectively said email marketing drives customer acquisition and retention out of the total respondents. The importance of business emails was followed by organic search at 62%, and social media was rated 44%. These ratings were for customer retention.
Email marketing allows business owners to reach a large audience at a rate of almost nothing per mail. For business owners on a budget, this is a more effective way to increase customer conversions than traditional advertising forms like TV and radio.
Business emails are transactional and provoke action. And with email marketing software, you can track the stories that people take with your emails.
Congratulations, you are in the right place. We here to help. At Medialinks, we understand that emails play a significant role in our lives, so much so that almost everyone has an email address, and we get business emails on them. Some connect to and can’t wait to get the next mail to know what is happening with our favorite brands.