Landing pages also known as a squeeze Page, lead generation page, splash page, AdWords landing page, etc. is basically an autonomous web page, where visitors are redirected directly too after clicking on a link. These pages are explicitly used in marketing and advertising your services or improving your sales through either ads on google, social media, a pop up on a website, links provided via email marketing or even through links in different pages of a website.
A well designed and developed landing page not only helps increase your sales online but is also a great way to portray the services and products you have on offer along with bundles & promotions that bring more traffic towards your brand.
The use of landing pages gives you an upper hand over your competitors increasing your audience by an average of 36%, resulting in a sales chart that only shows an upward trend.
First Impression is the last impression, a landing page gives your website visitors an initial glimpse of what your brand is all about giving you a beneficial insight on your potential customers and giving you an opportunity to deliver useful, relevant content & information.
By tracking the number of successful conversions from these unique landing pages you will be able to speculate the effectiveness and measure the success of the marketing campaign or do necessary changes to the pages if required.
Landing pages are super beneficial generate leads. helping you start a qualification process and then moving them through your sales process and into new customers.
A beautiful, short & informative landing page sets the right impression, as this is may be the first time a user has landed on your page & is the first time a user gets to familiarize with your brand this should set the best impression regardless of where they exist on your website.
If a user has clicked on your link, this means that the user is already interested in the services you on offer, which makes these pages a lead magnet gold mine. Ultimately the idea behind a landing page is that your visitors must “pay” you in data/information in order to get access to the offers. This helps companies understands their customers better and tailor make their offerings.
Landing pages speak directly into providing solutions to the existing problems of potential customers. Landing pages are focused on one particular task, objective, which can be optimized to facilitating desires solutions to clients wants, thereby solidifying trust and credibility with these potential customers.
Provision of a bespoke solution to designing, launching, and improving your landing pages translates to more leads, sales, and increased revenue for your business.
Medialinks offers cost-effective solutions, providing a large number of bespoke mobile-responsive Landing Pages, allowing you to write and publish content that’s conversion-optimized.