ClearCorrect is a leading provider of clear aligners for teeth straightening. When they decided to launch in the UAE market, they needed a comprehensive digital marketing strategy to make a strong entry into the market. In this case study, we will detail the steps we took to create a successful launch campaign for ClearCorrect UAE.
ClearCorrect is a global clear aligner company that has been providing clear aligners to straighten teeth since 2006. Their mission is to make quality orthodontic treatment accessible to everyone by providing affordable and convenient solutions. ClearCorrect aligners are an excellent alternative to traditional braces, with the added advantage of being discreet and comfortable.
Before launching ClearCorrect in the UAE, we conducted an in-depth analysis of the competition to understand the market landscape. We identified that there were a few key players in the market, with most of them providing traditional braces. This meant that ClearCorrect had an opportunity to position itself as a more modern, comfortable, and discreet alternative to traditional braces.
Our execution strategy for ClearCorrect UAE launch campaign was multi-faceted and aimed to create a strong brand presence in the market. Some of the key steps we took included:
Public Relations (PR)
We launched a comprehensive PR campaign that included media outreach and press releases. This helped raise awareness about ClearCorrect and its benefits among the target audience and generate buzz about the brand.
Video Series: Dental Talk with ClearCorrect
We created a video series called Dental Talk with ClearCorrect, which featured expert dentists discussing various aspects of dental health, treatment options, and ClearCorrect’s benefits. This video series was shared on social media platforms and the ClearCorrect website, helping to build trust and credibility among the target audience.
We ensured that all communication from ClearCorrect was done in both English and Arabic. This helped to ensure that the brand was accessible to a broader audience, including non-English speakers.
Launch of Arabic Hashtag #ابتسم_بثقة
We launched an Arabic hashtag #ابتسم_بثقة, which translates to “Smile with Confidence,” to engage with the target audience on social media platforms. This helped to create a sense of community around the brand and encourage user-generated content.
Our digital marketing strategy for ClearCorrect UAE launch was a massive success, leading to significant results.
In conclusion, our digital marketing strategy for ClearCorrect UAE launch campaign was a significant success. By launching a comprehensive PR campaign, creating a video series, ensuring bilingual communication, and launching a hashtag in Arabic, we were able to create a strong brand presence and generate significant interest in the brand. If you’re looking to launch your brand in the UAE market, our team of digital marketing experts can help you develop a comprehensive strategy that aligns with your business objectives and drives tangible results.
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