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Dubai Tourism

Project Objective: the goal was to drive Arabic speaking families and kids to the various locations of the DSF.

DSF (Dubai Shopping Festival)

 DSF is one of the most renowned events in Dubai, attracting tourists from all over the world who come to take advantage of the great shopping deals and exciting events.

The Problem

Medialinks was assigned by the Tourism Authority of Dubai with an objective to drive Arabic speaking families and children to the various locations of the Dubai Shopping Festival (DSF).

Analaysis & Solution

As a leading digital marketing agency, Medialinks knew that in order to successfully drive traffic to the DSF, it would be important to tap into the power of influencer marketing. After a careful study of the objective, Medialinks proposed the famous Karameesh Team to perform in various locations of DSF. The client accepted the proposal due to the popularity of the influencers amongst the Arab households.


The shows were an immediate success, with Karameesh’s fans, who love watching them on YouTube and TV, flocking to the festival to see them in person. The group is loved by fans across the city. The group is known for their fun and lively performances, and they did not disappoint at the DSF. People were excited to want to watch them live. The shows were a hit with children and parents alike, many of whom had been eagerly anticipating their live performances.

About Karameesh

The Karameesh group consists of four talented performers who are well-known for their unique style of music and interactive shows. They have a huge following on social media, and their videos on YouTube have millions of views. They are therefore active in the digital landscape. They are not only popular among children but also among adults. We first got to know all about the company before we started to work on their project so that we could deliver according to what their company stands for and what they were looking for.

We are proud of our successful collaboration, which resulted in a huge turnout at the DSF, and it was a great opportunity to showcase our skills with influencers and in event management.

Contact us today to learn more about how we can help you achieve your marketing goals. Our team will hear you out and help you according to your needs. We are ready to help you to make your event or business a huge success just like we did with DSF.

Medialinks is a full-fledged influencer marketing agency in Dubai using organic content, user generated content (UGC), and influencers to drive more sales and brand engagement.

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