Zofeur's Successful Performance Marketing Campaign in the UAE
To acquire first time riders for the app, lower down the CPA, and bring in quality users
Introduction to Zofeur:
Zofeur, World’s first on-demand PAY-PER-MINUTE chauffeur services app, partnered with our us to launch a performance-based campaign aimed at increasing ride bookings. By employing advanced strategies and leveraging quality traffic sources, we sought to drive first-time riders to the Zofeur platform while maximizing revenue through repeat purchases.
The campaign presented a dual challenge. Firstly, we needed to attract high-quality traffic sources that would generate a substantial volume of first-time riders, ensuring the campaign’s effectiveness. Secondly, though the campaign’s payout was based on first ride bookings, we had to devise innovative tactics to boosting the client’s overall profitability.
Through meticulous planning and execution, we successfully directed a significant influx of first-time riders to the Zofeur platform. Leveraging diverse sorts of traffic sources which were around Travel and Tourism, News, Entertainment, Lifestyle, Events related apps, and more similar sorts of in-app inventories. We meticulously targeted and engaged with the intended audience. Our efforts resulted in an exceptional conversion rate that surpassed the client’s expectations. The campaign performance yielded a remarkable return on investment (ROI) for our client, solidifying Zofeur’s position as a leading transportation service provider in the UAE.
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