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Zofeur's Successful Performance Marketing Campaign in the UAE

To acquire first time riders for the app, lower down the CPA, and bring in quality users

Introduction to Zofeur:

Zofeur, World’s first on-demand PAY-PER-MINUTE chauffeur services app, partnered with our us to launch a performance-based campaign aimed at increasing ride bookings. By employing advanced strategies and leveraging quality traffic sources, we sought to drive first-time riders to the Zofeur platform while maximizing revenue through repeat purchases.

Challenge:

The campaign presented a dual challenge. Firstly, we needed to attract high-quality traffic sources that would generate a substantial volume of first-time riders, ensuring the campaign’s effectiveness. Secondly, though the campaign’s payout was based on first ride bookings, we had to devise innovative tactics to boosting the client’s overall profitability.

Results:

Through meticulous planning and execution, we successfully directed a significant influx of first-time riders to the Zofeur platform. Leveraging diverse sorts of traffic sources which were around Travel and Tourism, News, Entertainment, Lifestyle, Events related apps, and more similar sorts of in-app inventories. We meticulously targeted and engaged with the intended audience. Our efforts resulted in an exceptional conversion rate that surpassed the client’s expectations. The campaign performance yielded a remarkable return on investment (ROI) for our client, solidifying Zofeur’s position as a leading transportation service provider in the UAE.

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