Tropical Pharma

Introduction:

Tropical Pharma is a leading importer and distributor of Veterinary and Human Pharmaceuticals and Agrochemical products. As their agency, we were tasked with developing their business website. Our primary goal was to create a website that represented their brand and helped them attract new customers.

The Problem:

When Tropical Pharma approached us, they did not have any brand guidelines to follow. This made it difficult for us to develop a website that accurately represented their brand. They were concerned that their website would not accurately reflect their brand identity and could potentially turn off potential customers.

The Solution:

To solve the problem, we took a strategic approach. We developed a plan that involved the following:

• Developing a Brand Identity: We worked closely with Tropical Pharma to develop a brand identity that accurately reflected their business values and mission. We created a logo and colour palette that represented their brand and was visually appealing.
• Creating a Style Guide: We created a comprehensive style guide that outlined the design elements, typography, and imagery that would be used on the website. This ensured that all design elements were consistent across all pages.
• Website Design: We designed a website that was visually appealing and aligned with Tropical Pharma’s brand identity. We used the colour palette and typography outlined in the style guide to create a cohesive design. We also created a user-friendly navigation structure that made it easy for customers to find the information they were looking for.
• Website Development: We developed the website using a content management system that allowed Tropical Pharma to easily update and manage their website content. We also ensured that the website was responsive and mobile-friendly, so that it could be easily accessed on any device.

How we did it:

To implement our plan, we first worked closely with Tropical Pharma to develop a brand identity that accurately reflected their business values and mission. We then created a comprehensive style guide that outlined the design elements, typography, and imagery that would be used on the website.

We used the style guide to design a website that was visually appealing and aligned with Tropical Pharma’s brand identity. We also created a user-friendly navigation structure that made it easy for customers to find the information they were looking for.

We developed the website using a content management system that allowed Tropical Pharma to easily update and manage their website content. We also ensured that the website was responsive and mobile-friendly, so that it could be easily accessed on any device.

Results:

As a result of our efforts, Tropical Pharma now has a website that accurately reflects their brand identity and helps them attract new customers. The website is user-friendly, responsive, and mobile-friendly, which has helped increase engagement and improve user experience.