Goody

Solution: Apart from a complete digital strategy evaluation, we executed the following influencer led campaign with the leading Arabic kids influencers from Toyor Al Jannah, for the brand.

About Goody

Goody, one of the leading FMCG brands in Saudi Arabia, came to us with a goal to grow their social media platforms, increase awareness of their SKU, Goody Peanut Butter, and improve sales at leading hypermarkets such as Panda, Danube, and Carrefour. Our team at Medialinks was able to work on a project of theirs which would help more people to get to know about them. This would then help the business out.

About Toyour Al Jannah

Toyor Al Jannah is a famous Arabic kid’s channel that has a huge following in the MENA region and the Middle East. The channel has a fan base of millions of followers and is known for its high-quality content. There are many users who often watch the channel which we realized after researching on it. We had to be able to cater to all these people effectively if we were to help the company advance.

Analysis, Solution, and  Execution

At Medialinks, we understand the importance of a strong influencers marketing campaign and the impact it can have on a brand’s success. Influencer marketing is a powerful tool and it plays a vital role in the Middle East and North Africa (MENA) region where social media usage is high and consumers are highly influenced by opinions of their peers. Therefore, to help Goody achieve their goals, we conducted a complete digital strategy evaluation and executed an influencer-led campaign with one of the leading Arabic kids influencers in the world, Jana from the famous Toyor Al Jannah channel.