Project Objective: One of the leading FMCG brand of KSA, Goody wanted growth of their social platforms, awareness of Goody Peanut Butter, and improve sales at the leading hyper markets specially Panda, Danube & Carrefour.

Solution: Apart from a complete digital strategy evaluation, we executed the following influencer led campaign with the leading Arabic kids influencers from Toyor Al Jannah, for the brand.

About Goody

Goody, one of the leading FMCG brands in Saudi Arabia, came to us with a goal to grow their social media platforms, increase awareness of their SKU, Goody Peanut Butter, and improve sales at leading hypermarkets such as Panda, Danube, and Carrefour. Our team at Medialinks was able to work on a project of theirs which would help more people to get to know about them. This would then help the business out.

About Toyour Al Jannah

Toyor Al Jannah is a famous Arabic kid’s channel that has a huge following in the MENA region and the Middle East. The channel has a fan base of millions of followers and is known for its high-quality content. There are many users who often watch the channel which we realized after researching on it. We had to be able to cater to all these people effectively if we were to help the company advance.

Analysis, Solution, and  Execution

At Medialinks, we understand the importance of a strong influencers marketing campaign and the impact it can have on a brand’s success. Influencer marketing is a powerful tool and it plays a vital role in the Middle East and North Africa (MENA) region where social media usage is high and consumers are highly influenced by opinions of their peers. Therefore, to help Goody achieve their goals, we conducted a complete digital strategy evaluation and executed an influencer-led campaign with one of the leading Arabic kids influencers in the world, Jana from the famous Toyor Al Jannah channel.


The campaign was executed over a period of 6 weeks and the results were immediate. We were happy to see how effective our aims had been. We saw a significant increase in website visits, online search queries, and YouTube channel subscriptions.

Additionally, the product moved 20% more in the market over the same month last year. This was a testament to the power of influencer marketing and the impact it can have on a brand’s sales and online presence.

In conclusion, the success of Goody’s campaign is a clear indication of the importance of influencer marketing in the MENA region and the impact it can have on a brand’s sales and online presence. Working with them we were able to get this insight which we can use in the future to help out companies like this. If you’re looking to improve your online presence, increase brand awareness, and drive sales, we invite you to book a call with us to discuss your project and learn more about how we can help. You can tell our team what you want and what queries you have so that we can help you according to your needs. Don’t hesitate, let’s start building your brand today!

At Medialinks, we offer creative thinking with strategic business knowledge to develop a results-driven campaigns for FMCG companies. Contact our experts today – We add value to Fast-Moving Consumer Goods Companies worldwide by providing results driven campaigns in Digital MarketingBrandingDesigning, and Ecommerce.

Client Details


Service Provided

Digital Marketing

Download Brochure

Magna voluptatum dolorem! Dolores! Sociosqu commodo nobis imperdiet lacinia? Magni! Felis, elementum nobis.