Fiverr is an app where people offer and buy different kinds of services online. It’s like an online marketplace where freelancers sell their skills, such as graphic design, writing, programming, and more. People who need these services can find freelancers on the Fiverr app, check their profiles, and hire them to do specific jobs. It’s a place where you can get work done or offer your skills to earn money.
The challenge encompassed a complex advertising landscape involving diverse channels and strategies to address customer acquisition hurdles and mitigate high CPA within a stipulated timeframe. The identified methods comprised a spectrum of advertising avenues, including display/banner ads, in-app placements, social media platforms (e.g., Facebook, TikTok, Instagram), programmatic/native ads, DSP, RTB platforms, and OEM inventory.
Strategic precision guided our approach, focusing on targeted geographical regions to optimize impact and engagement:
Primary Focus – UAE/USA/IN/PK/NG
Aligning efforts with these specific regions enabled tailored outreach to the intended audience, leveraging a comprehensive array of advertising methods and platforms.
During the period from May 2023 to December 2023, the campaign demonstrated significant achievements:
Successful activation and market penetration across all targeted geographical regions.
Fulfillment of predetermined Customer Acquisition Cost (CAC) objectives.
These accomplishments underscore our team’s capability not only to meet the demands of diverse clients but also to instill confidence in replicating such successes for businesses seeking analogous achievements. Our proficiency extends to acquiring new users, optimizing CPA, and facilitating initial app user transactions, all achieved with efficiency and cost-effectiveness.
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