Snoop

About Snoop:

Snoop is an innovative mobile app compatible with both iOS and Android operating systems. It harnesses the power of open banking to deeply analyze your spending patterns. Its primary function is to offer tailored recommendations designed to assist users in effectively saving money across various aspects of their personal finances. By amalgamating all your financial accounts into a single interface, Snoop grants you a holistic view of your expenditures. This consolidated perspective makes it effortless to monitor your expenses, enabling you to easily discern where your money is being allocated and which card is used for specific transactions. This comprehensive overview serves as a valuable resource for individuals seeking greater clarity and control over their financial activities, empowering them to make informed decisions for improved financial management.

Problem Statement:

Despite its innovative offerings, Snoop faced the challenge of expanding its user base within the UK market using the AppsFlyer platform. They aimed to increase account confirmations and bolster user engagement within a short span.

Our Solution:

To address Snoop’s challenge, our team at Medialinks devised a targeted strategy focused on enhancing user acquisition and engagement. Leveraging Appsflyer’s analytics and attribution capabilities, we meticulously optimized the campaign to ensure maximum visibility and user interaction within the UK market. Additionally, our approach involved refining targeting parameters and enhancing ad creatives to resonate effectively with the intended audience.

Results Achieved:

Within the specified timeframe of October to November ’23, the results of our tailored approach were remarkable:

Successfully confirmed over 1000 accounts, exceeding the set targets.

Achieved a notable increase in user engagement and acquisition within the UK market using AppsFlyer.

Demonstrated the effectiveness of the strategy through quantifiable metrics and analytics.

Conclusion:

The collaboration with Snoop demonstrated the effectiveness of strategic planning and precise execution in expanding user acquisition and engagement within a competitive market. The success achieved within the specified period highlights our team’s proficiency in utilizing platforms like Appsflyer to drive substantial growth for our clients.

Introduction:

Megamarket is one of the largest marketplaces in Russia, where millions of products from more than 60,000 sellers are presented. Clothing and shoes, food, cosmetics and perfumes, electronics and household appliances – absolutely everything you need for every day at great deals and with free delivery throughout the country.

The main advantage of the marketplace is super prices. We research prices for items and goods in other marketplaces and show you only the best options.

Challenges Faced by Mega Market:

Despite its commendable service delivery history, Mega Market confronted challenges in fully capitalizing on its market potential within Russia. The company aimed to fortify its brand recognition and deepen customer engagement in order to expand its market share and solidify its position as a leading service provider in the region.

Strategic Approach by Medialinks:

Addressing the challenges faced by Mega Market necessitated a strategic and multi-dimensional approach. Medialinks, leveraging its industry expertise, meticulously crafted a multifaceted strategy. This involved optimizing the utilization of multiple inventories to diversify reach and employing adept media buyers to tactically position targeted advertisements. Furthermore, our strategy encompassed the implementation of in-app promotions to directly engage users, deploying programmatic advertising to reach precise audiences, and consistently optimizing the campaign for increased engagement and click-through rates.

Results Achieved:

During the period spanning from September 2023 to November 2023, the collaboration between Medialinks and Mega Market yielded substantial outcomes:

Successful activation of Mega Market’s campaign across targeted regions within Russia.

Fulfillment of Customer Acquisition Cost (CAC) goals as set by Mega Market.

Significant improvements in brand recognition and augmented engagement metrics, reflecting positively on user interactions.

Elevated user engagement culminated in a substantial increase in service deliveries, solidifying Mega Market’s market position and expanding its customer base.

Conclusion:

The collaboration between Medialinks and Mega Market in Russia yielded tangible and impactful results, showcasing Medialinks’ prowess in navigating the nuances of the Russian market landscape. The executed strategies not only bolstered brand recognition and engagement but also catalyzed substantial growth in service deliveries.