UTM Parameters – An Efficient Way To Analyse Site Traffic From Social Media
UTM Stands for Urchin Tracking Module. This is a tag that will be added to the URL. When your link is clicked, the tags are sent back to Google Analytics and tracked. With UTM parameters, you can tag your links to gauge your campaigns’ effectiveness and identify the best ways to drive more visitors to […]
B2B Marketing Communications
Effective marketing is not an easy task because you have to juggle creative demands, budget limits, and channel decisions when developing your marketing strategy. As a marketer, your audience is your most significant determinant of effective marketing. If you’re not properly targeting your buyer persona, you won’t be able to communicate appropriately, and your promotions […]
Content creation – Hiring in-house Vs Partnering with an Agency
If you own a business, we cannot overemphasize the need for an effective content creator. In recent times, we have seen the thrill created around content development in the digital space. According to Meaningful brand, 2019, 9 out of 10(90%) consumers expect brands to create content. Statistics have also shown that content marketing boosts Engagement […]
How Social Media Marketing can drive visitors to your Expo 2020 Dubai Stand?
The first Dubai world expo is set to hold between 1 October 2021 – 31 March 2022. It will be the first showcase of human achievement, with the theme expo being “Connecting Minds, Creating the Future.” Brands have a total of 6 months to create an impact, inspire, collaborate during the Dubai 2020 Expo. If […]
Search Visibility: Your Key SEO Success Metric
The role of search visibility in Search Engine Optimization (SEO) cannot be overemphasized because it’s a key SEO success metric. Before knowing how to measure search visibility, we need to define what it’s. Search visibility can be defined as the measurement of how many visitors view your website in search engine results about your business […]
The Use of Mind Mapping in Digital Marketing
Mind mapping is defined as a technique that inspires creativity, stimulates brainstorming, and provides a unique approach to visualize, organize and present ideas. It can be used for a wide array of purposes and by many different profiles of people. The Uses Of Mind Mapping In Digital Marketing Maintaining an inventory If you’re a digital […]
Local SEO and Its Importance for Your Business
Local search engine optimization is an area of SEO that focuses on optimizing a website to be found in local search results. In other words, local SEO provides results for searchers based on their actual location. It is quite different from SEO itself because it makes remote and easily accessible search results in a site […]
Social Media Trends In 2023
The pandemic of 2020 has brought about new normal, making e-commerce worldwide focus on a new approach to do business and attract different new customer experiences. With this in place, social media bridges the gap and enables the rapid embrace of digital marketing. As social media platforms are introducing new features, inventing new technologies and […]
Landing pages- How to use them to your Digital Marketing advantage?
Landing pages are always recognized to be the most important aspect of a digital campaign. Yes it helps to have a website where a customer can go to and refer to for your services but a landing page provides an all in one page where potential customers can find all the information they need about […]
Powerful Instagram Marketing Tools That Work
One of the most well-known platforms for sharing photos of family, friends, pets and even food is Instagram! With over 800million monthly users and 60 million photos posted every day, Instagram is the place to be on social media. Posting content that is relevant to your followers will also be exceptionally important however understanding which […]
Digital Marketing Strategies That Actually Work
There are several strategies to consider when you think about digital marketing. For all of the new comers to our blog, hello and welcome! Today we will dive into the world of digital marketing and how these strategies are going to help you market your company and is guaranteed to work! What is digital marketing? […]
Marketing Transformation in the Digital Era
Marketing refers to any actions a firm or organization takes to attract customers to its product or services using compelling messaging. According to Peter F. Sticker, “Marketing aims to know and understand the customer so well the product or service fits him and sells itself.” This means the concept of marketing is to enshrine productive […]