Marketing Transformation in the Digital Era
Marketing refers to any actions a firm or organization takes to attract customers to its product or services using compelling messaging. According to Peter F. Sticker, “Marketing aims to know and understand the customer so well the product or service fits him and sells itself.” This means the concept of marketing is to enshrine productive […]
What is Geo Tagging and How is it useful in 2023?
Within the world of marketing, there seems to be so many different ways to reach your to your customers. As discussed in previous blogs, affiliate marketing, influencer marketing, google ad words, the list goes on. Geo tagging has become a new method of marketing within the whole social media craze. We’re going to try and […]
Facebook Pixel: All You Need to Know in 2023
Facebook Pixel is the most important tool for conversion. Any marketer or individual who is planning to do Facebook Ads should always keep the Pixels in place before starting with the campaigns. What is Facebook Pixel? Pixel is a few lines of code from Facebook that you copy into the header section of your website. […]
HTTP Vs HTTPS: SEO Advantages of Using HTTPS
Google had once announced that moving your website from HTTP to HTTPS would your SEO ranking a little push. It is very important that you understand the difference between HTTP and HTTPS before you move the website from HTTP to HTTPS. HTTP vs. HTTPS HTTP or Hyper Text Transfer Protocol is a system that is […]
Ecommerce SEO Guide for Beginners
The best way to promote your online shop and boost sales is through eCommerce SEO. You don’t even need to be an SEO expert to know that Search Engine Optimization (SEO) can be the difference between website visibility and is an absolute beast. The concept of SEO is ever-present on today’s internet, and it’s a […]
How to Create Content Marketing On Shoestring Budget?
Business owners can create content marketing on a shoestring budget and still reach their target audiences. Many startups in Dubai always complain about the cost of content marketing services. Perhaps, they can’t afford it. Content marketing is vital to every business looking to thrive on social media; hence, it can’t be ignored. However, with a […]
What Is SEO & Why Is It Important?
SEO is not another buzz word. Instead, Search Engine Optimization is the process of improving your webpages to rank higher in search engine results. Customers and end-users are continually searching for all kinds of information online, and SEO is how you get your webpages to show up as the best possible answer to what they […]
Affiliate Marketing Strategies for E-Commerce Businesses
Affiliate marketing is one of the secret tools in the e-commerce industry that need to be utilized to the advantage of marketers. In a time such as now where e-commerce sales are growing significantly, affiliate marketing remains a strategy that is present for ecommerce businesses to market products. Such strategies remain cost efficient within business […]
The Positive Impact of COVID-19 on Affiliate Marketing
Something that cannot be ignored is the affect that COVD-19 has on all industries all around the world. However as things change as humans and as people of business there will always arise another opportunity to adapt and to grow with this change. Such is the case with affiliate marketing. Affiliate marketing has successfully remained […]
Top 3 E-commerce Categories in MENA 2023
As the MENA region is one that is relatively developed it is importance to understand the exact landscape of the e-commerce industry within it. These leading e-commerce categories vary in development and maturing here in the MENA region. These categories are fashion, beauty and electronics. These 3 categories are said to have the most levels […]
8 Tips For Lead Management and Lead generation Services
Lead management and lead generation are the backbones of any successful e-commerce business. If they are well executed, they can help business owners to generate, nurture, and convert leads to paid customers. Lead management and lead generation provide a strong base for acquiring potential clientele for eCommerce through various marketing campaigns. However, many e-commerce has […]
Five effective SEO strategies to drive traffic to your website.
Introduction: Do you feel keeping up with SEO’s constantly changing nature looks daunting? You are not alone. While SEO remains the best way to increase organic website traffic, Google has gotten (and continues to get) a lot smarter. Gone are the days when all people had to stuff their content full with different keywords, then […]