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February 26, 2021

What Is SEO & Why Is It Important?

What is SEO, why is it important

SEO is not another buzz word.

Instead, Search Engine Optimization is the process of improving your webpages to rank higher in search engine results.  Customers and end-users are continually searching for all kinds of information online, and SEO is how you get your webpages to show up as the best possible answer to what they are looking for.

Whether you write a blog, offer a product or service, Search engine optimization is the one tool in your web-kit you cannot do without. 

SEO vs. SEM

Before we continue our discussion on SEO, we would like to quickly clarify another important keyword which you may have heard, SEM. SEM stands for “search engine marketing,” and it refers to paid activity you do to earn placement in search engine results pages.

So, although SEO and SEM both tactics are used to rank the websites in top spots of search engines, they are not same. 

Learning more about SEO

As we clear this basic confusion and difference between SEM and SEO, let us move forward now.

There is a lot of information available online about SEO. Unfortunately, not all that information entirely guides businesses on the importance of SEO. Hence, here are our top 3 reasons why your business must have a solid SEO strategy in place.

  1. Importance of Organic Search & Domination of Google 

Several studies indicate that organic search drives quality traffic and Let us face it that Google is responsible for most of the search traffic in the world.  Since this is the case, it is the search engine you most probably want your business or blog to show up in. But how exactly does Google rank pages?

While getting into how Google ranking algorithm works is complex, but here are a few things to pay attention to:

  • Google ranks websites based on them containing high-quality information relevant to search queries. Search engines determine this by ‘crawling’ on your page and evaluating it based on your content’s relevance to the searcher’s keywords.
  • Links to your webpages from other quality websites increases your ‘quality’ (Backlinks)
  • Do people stay and interact with your website when they find the information they are looking for?

In a nutshell, one of the main reasons you want to have a solid SEO strategy in place is to ensure that your business becomes part of the organic search which happens on Google.

  1. SEO strengthens Consumer Trust and Value 

When a business shows up fairly high on the search results, it builds customer trust. From there, the company can work toward building respect and credibility, which are necessary for a new brand relying on digital channels for conversions.

By improving the quality of your search rankings, you improve the overall experience of users from the time they land on your website. Websites which are ranked higher are trusted more by users.

  1. SEO still works if you stop spending on Pay Per Click (PPC) or Paid Advertising

Google’s organic rankings are based entirely on what its algorithm determines to be the best results for any given query.

This means that once you’ve created a page that the search engine deems worthy of directing their users to, it can continue to attract traffic to your site for months (or even years) after you publish it without continuously spending on SEM.

This is a major difference from PPC ads, which involve a cost every time a user clicks and visits a page. Also to understand SEM, you can assume a process which starts with a click of a button. Once started, your billing starts and your business starts to appear under the relevant keywords. Once you switch off, you are no longer visible in results unless your website is SEO optimised.

SEO delivers better ROI in the long run.

Should I do SEO myself, or work with an agency? 

Depending on your bandwidth, willingness to learn, and the complexity of your website, you could perform some basic SEO yourself by using videos which are available on YouTube and internet. However, if your resources allow, you must consider hiring a professional agency who has a team of experts to manage your website through out the complex process of SEO.

At Medialinks, regarded as the best digital marketing company in Dubai, we have an experienced team of digital specialists who help you rank your website on search engines. Give us a call on +971 54 347 1504 if you are looking for help or reach us at Hello@themedialinks.com.