Facebook Pixel is the most important tool for conversion. Any marketer or individual who is planning to do Facebook Ads should always keep the Pixels in place before starting with the campaigns.
What is Facebook Pixel?
Pixel is a few lines of code from Facebook that you copy into the header section of your website. This code allows the pixel to receive information about the actions taken on your site to make your Facebook ads more relevant to your audience.
How to create Facebook Pixel?
- Go to Events Manager in the Facebook Ads Manager Account.
- Click Connect data sources and select Web.
- Select Facebook pixel and click Connect.
- Add your pixel name.
- Enter your website URL to check for easy setup options.
- Choose your Setup Option. There are 3 options:
- Manually add pixel code to website
- Use a partner integration
- Email instructions
- Select the appropriate one and click Continue.
Set up Events:
After you add the pixel base code to your website, you can set up events to measure the actions you want to track, such as making a purchase. We can also do this manually installing the code or by using the point-and-click Event setup tool. Then, make sure that your pixel is working correctly.
One pixel code can be used for the whole website including multiple pages of your website. However, there may be a need to use two pixels on one website. For example, if two different agencies run ads for your business, they may each need to set up a separate pixel on your website.
Facebook Pixel can be used for:
To make sure your ads are being shown to the right people
- For building advertising audiences
- Drive more sales
- Measure the results of the Ads
Facebook Pixel helps you know to know your customer’s activity on your website easily. You can Set up the Facebook pixel by placing pixel code on the header of your website. When someone visits your website and takes an action (like completing a purchase etc.), the Facebook pixel is triggered and reports the action performed. Like this, you’ll know when a customer takes an action, and will be able to reach that customer again through future Facebook ads.
Benefits of Facebook Pixel:
- Reach the right audience
Find new customers, or people who have visited a specific page or taken a desired action on your website. Plus, create Lookalike Audiences to reach more people who are similar to your best customers.
- Drive more sales
Set up automatic bidding to target people who are more likely to take an action you care about, like making a purchase. See how to optimize your ad sets for conversions.
- Analyse and measure the results of your ads
Understand how successful your ad is by seeing what happened as a direct result. You can view information like your conversions and sales. Find out what data you can see from your Facebook pixel page.
Want to know more about Facebook Pixel and Facebook Ads?
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