Business owners can create content marketing on a shoestring budget and still reach their target audiences. Many startups in Dubai always complain about the cost of content marketing services. Perhaps, they can’t afford it.
Content marketing is vital to every business looking to thrive on social media; hence, it can’t be ignored. However, with a limited budget, every business owner can still create compelling content marketing and boost sales.
I have highlighted a few ways some business owners in Dubai can create content marketing on a shoestring budget.
Here are 5 ways to create content marketing on a shoestring budget:
1. Research some keywords to use in your content marketing strategy:
Keywords are the best way to create content on a shoestring budget. All you need to do is research online. There are various tools online that can help your content stay on top of the Google page. Hence, you stand a high chance of attracting your target audience.
2. Blogging is an effective and efficient way to create content marketing on a shoestring budget:
Creating a blog is the easiest content marketing strategy that can become a game-changer in a few months. I have a friend who blogs daily. He was doing it for fun. A couple of months later, his blog became a lead generator for him. Blogging is an incredible way of creating a content marketing strategy without going over the budget. However, it is advisable to stick to a niche while blogging. Also, consistency is key when it comes to blogging.
3. Take advantage of some free tools that cost $0 to boost your content marketing strategy:
There are a lot of free version tools online that cost $0. Tools like Keywords Anywhere, Ahrefs Keywords Explorer, SERP, etc., cost little or nothing to implement. BuzzSumo, Follwerwonk, and Topsy are also examples of these free tools.
4. Use Your Friends Page to Boost Your Brand:
Having an influential friend on social media is an excellent way to reduce the cost of content marketing. I have many friends who have leveraged my social media page to boost their brands. If you have some good friends who have strong voices online, they can be a suitable plug for your content marketing strategy.
5. Take Advantage of Some Freelance Websites That Offer Quality Services At Affordable Prices:
Some websites like Upwork, Fiverr, Freelance, and many more offer content marketing at a very affordable price. I used Fiverr a lot. I always get an ideal price for whatsoever service I am looking for on Fiverr. Some freelancers offer content writing for a decent fee. There are cases where the prices are high, but you can’t compare to digital marketing agencies. Also, always look at the reviews on the freelancer you want to work with on these websites. It will save you from hiring the wrong person to do the job.
Finally, your content marketing budget may be small, but you should never compromise your brand’s quality. When it comes to social media marketing, content marketing is a big deal.
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