Samsonite KSA

Introduction
Samsonite, a globally recognized leader in premium luggage, collaborated with us to
strengthen its digital presence and increase online sales in Saudi Arabia. As consumer preferences continue shifting towards e-commerce, the brand aimed to engage high-intent shoppers while maintaining a premium brand image. The campaign was launched to drive consistent revenue growth and enhance customer acquisition through a strategic blend of data-led advertising and impactful creative across Meta and Google platforms.

Challenges

Despite its strong brand equity, Samsonite faced several market-specific challenges:

• Reaching new audiences in a competitive and value-conscious market.
• Balancing luxury brand identity with performance-driven messaging.
• Managing campaign efficiency without access to extensive local data.
• Establishing momentum in a relatively new digital market segment.

Solution

We executed a full-funnel performance marketing strategy designed to maximize
efficiency and drive growth:

• Launched targeted Meta and Google ad campaigns with audience segmentation based on purchase behavior, travel interest, and demographic insights.
• Developed a creative suite highlighting Samsonite’s product quality, durability, and innovation — localized for the KSA market.
• Applied continuous A/B testing to optimize creatives, ad formats, and messaging for higher engagement and conversion.
• Aligned campaign strategies with sales cycles and key promotional windows to maximize returns and capture seasonal demand.

• Delivered consistent monthly growth in conversions and revenue across both platforms.
• Improved website traffic quality with higher intent users and lower bounce rates.
• Enhanced brand presence digitally through performance-led storytelling and smart audience targeting.
• Established a reliable campaign structure that continues to scale efficiently with increasing demand.

Conclusion
Our performance marketing efforts helped Samsonite transition seamlessly into Saudi Arabia’s digital retail landscape. By aligning strategic media buying with
localized creative and sharp analytics, we achieved impactful results that continue to support the brand’s business goals. The collaboration remains strong, with ongoing optimizations driving long-term success.