Ooredoo Qatar

Introduction:

This case study examines the successful distribution of 14 Pakistani channels by Medialinks to Ooredoo Qatar, a prominent telecommunications company. These channels are made available to Ooredoo customers through the “Doosra pack,” reflecting the growing demand for international content amongst the views.

Background:

Medialinks is a leading media distribution company specializing in providing international channels to telecommunications providers globally. Ooredoo, on the other hand, is an established telecommunications company serving millions of customers across multiple countries. Recognizing the increasing popularity of Pakistani entertainment, news, and cultural content, Medialinks identified an opportunity to collaborate with Ooredoo and cater to the demand for these channels.

Objective:

Medialinks’ primary objective was to distribute 14 popular Pakistani channels to Ooredoo, seamlessly integrating them into Ooredoo’s service offerings. The goal was to enhance Ooredoo’s channel lineup by diversifying its content portfolio and attracting a broader audience base, including expatriate Pakistanis and individuals interested in Pakistani programming.

Strategic Partnership:

Medialinks approached Ooredoo with a comprehensive proposal, emphasizing the potential market growth and revenue generation through the addition of Pakistani channels. Recognizing the value of this collaboration, Ooredoo agreed to incorporate the channels into their existing service packages, including the Doosra pack. The Doosra pack offers a diverse range of international channels, catering to various linguistic and cultural communities.