KashKick

Introduction:

KashKick is a user-friendly rewards app designed to help individuals earn extra cash during  their free time. With tasks such as completing surveys, watching videos, testing mobile  apps, and engaging with sponsored content, users are incentivized through simple PayPal  payouts. The app emphasizes accessibility, with no sign-up fees and a seamless onboarding  experience. The campaign aimed to scale the user base across the U.S. by promoting the  app to individuals looking for flexible earning opportunities. 

The Challenge:

To meet aggressive growth targets, KashKick required a focused performance marketing  strategy that could: 

Attract high-quality users genuinely interested in engaging with the platform. Drive efficient app installs that convert to sign-ups and revenue-generating actions. Maintain a healthy cost-per-registration while scaling volume. 

Ensure tracking transparency and performance attribution via Appsflyer MMP integration.

The Solution:

1. Strategic Targeting 

We targeted males and females aged 22+ in the U.S., emphasizing audiences interested in  side income, survey rewards, and gig economy tools. Creative messaging highlighted  KashKick’s no-fee model, PayPal payouts, and ease of earning. 

2. Platform Optimization 

Using multiple high-performing channels, we implemented a CPR (cost-per-registration)  model focused on first-time user sign-ups. Campaigns were continuously optimized based  on real-time performance data and cohort behavior. 

3. MMP Integration & Tracking 

Through Appsflyer, we ensured end-to-end tracking from install to the revenue event,  allowing transparent performance attribution and granular optimization across audiences  and creatives.

Results:

Achieved over 10,000 user sign-ups within 3 months. 

Delivered over 20% conversion rate from install to payable registration event. Maintained an efficient CPR model while scaling monthly volume. 

Strong user retention and engagement from acquired audience segments.

Conclusion 

The campaign for KashKick successfully delivered high-intent users, exceeding benchmarks  for both volume and conversion efficiency. By leveraging data-driven targeting, platform  insights, and seamless MMP tracking, we helped KashKick scale its user base while  maintaining strong ROI. The results highlight the effectiveness of performance-led  acquisition strategies for reward-based platforms in competitive markets.