Gisada

Turning Luxury Fragrance Sampling into High-Impact Retail Sales

ABOUT

Gisada is a Swiss fragrance house founded in Zurich in 2013 by two brothers driven by a shared passion for perfumery. Built on Swiss precision, premium raw materials, and modern elegance, the brand has rapidly grown into a global name with presence in over 90 countries.

Gisada’s portfolio includes best-selling fragrances such as Ambassador Men, Ambassador Intense, Ambassadora, Titanium, Oud, and Madagascar each crafted by world-renowned perfumers and known for refined, long-lasting scent profiles.

Positioned as accessible luxury, Gisada delivers high-performance fragrances while maintaining a strong premium identity.

BRIEF

Gisada planned a short-term, high-impact retail activation in Dubai to strengthen its in-market presence and drive immediate results. The objectives were to:

• Increase brand awareness in a premium mall environment
• Drive fragrance sampling and customer interaction
• Boost in-mall sales within a limited activation window
• Ensure luxury-level brand representation through trained promoters

Medialinks was appointed to manage the activation end-to-end, including staffing, execution, and on-ground coordination.

SOLUTION

Medialinks deployed six professionally trained fragrance promoters at Mall of the Emirates for an 11-day activation.

Our scope included:

• Live fragrance sampling and personalized customer engagement
• Premium product display setup aligned with brand standards
• Fragrance storytelling rooted in Gisada’s Swiss heritage
• Assisted selling with guided scent recommendations
• Daily field coordination, reporting, and performance monitoring

All promoters underwent detailed training on Gisada’s product range, scent profiles, and luxury customer engagement techniques to ensure consistent brand representation.

RESULTS

• High customer engagement and strong sampling volume throughout the activation
• Promoters successfully communicated the brand story and increased product interest
• Nearly 100 fragrance bottles sold within 11 days
• Noticeable uplift in brand visibility and in-mall buzz
• Positive client feedback on promoter quality, professionalism, and sales impact

CONCLUSION

The Gisada retail activation delivered strong commercial and branding results within a short timeframe. Through skilled promoters, structured engagement, and premium execution, Medialinks helped reinforce Gisada’s luxury positioning while driving measurable sales.

This activation demonstrates Medialinks’ ability to deliver high-impact fragrance retail campaigns that convert footfall into brand loyalty and revenue.