American Tourister KSA

Introduction
American Tourister, a globally established travel brand known for its high-quality luggage and travel accessories, partnered with us to accelerate their e-commerce growth in the Saudi Arabian market. With the aim of expanding their online sales footprint and reaching a wider audience, we were brought in to manage and optimize their digital advertising campaigns across Meta, Google, and Snapchat.

The goal was not only to generate transactions but also to build a scalable performance marketing framework that would deliver measurable results consistently over time.

Challenges

Despite being a globally known brand, American Tourister faced several key
challenges in penetrating the digital retail space in Saudi Arabia:

• Navigating a competitive e-commerce market, especially with aggressive discounting by local and international competitors.
• Establishing high-performing campaigns across three ad platforms, each with its own audience behaviors and learning curves.
• Balancing the need for short-term conversions with long-term brand building.
• Delivering consistent month-over-month results while optimizing ad spend and adapting to seasonal fluctuations and user behavior.

Solution
To address these challenges, we developed and executed a comprehensive
performance marketing strategy focused on:

• Launching full-funnel campaigns across Meta, Google, and Snapchat, each tailored to the platform’s strength — from brand awareness to purchase.
• Audience segmentation based on travel behavior, device usage, lookalikes, and retargeting pools to increase relevance and conversion intent.
• Crafting compelling, seasonal creatives that emphasized American Tourister’s product quality, durability, and value proposition.
• Leveraging data-driven A/B testing across visuals, headlines, placements, and call-to-actions to improve campaign efficiency.
• Continuous budget reallocation based on real-time performance insights to scale what worked and cut what didn’t.

Results

• Successfully activated and optimized multi-platform campaigns that brought high-intent traffic to the e-commerce website.
• Built a reliable system for converting both new and returning users through targeted messaging and remarketing strategies.
• Maintained a strong and consistent ROAS across all active months, often exceeding the client’s internal benchmarks.
• Achieved measurable improvement in CTR, engagement rates, and conversion volumes month over month.
• Strengthened American Tourister’s digital brand presence in KSA, positioning them as a go-to brand in the travel product category.

Conclusion

Through a carefully executed paid media strategy, we helped American Tourister KSA navigate a competitive digital landscape, deliver consistent results, and maintain a strong return on investment. The success of this campaign is a direct reflection of thoughtful media planning, creative execution, and real-time optimization. Our work has laid the groundwork for scalable growth in the Saudi market and continues to deliver value as the campaign progresses.