YouTube has always been around for a while, but people do not see it as a social media platform to grow their business. Perhaps, they often think of Twitter, Facebook, Instagram, TikTok, etc., as the social media platforms to promote their businesses.
If you are running a small business and have a limited budget for marketing, YouTube can be a game-changer for you. Promoting business has always been in existence for ages. It is all about creating awareness either using the online medium or offline (that is, magazine, newspaper, etc.)
The advent of technology has taken business promotion to the next level, thanks to social media platforms. At Medialinks, often regarded as the best digital marketing company in Dubai, the availability of different measures has made it easier to run and attract potential customers. There are many ways to promote businesses online without spending over the odds. They include sharing videos on social media or collaborating with an influencer on social media platforms.
However, YouTube is underrated. Most people see it as a movie channel. I spoke with a business owner who told me he didn’t see YouTube as a social media platform.
Yes, YouTube is a social media channel that helps discover trending news globally. Users can watch, like, share, and even upload their videos. The addition of special features on YouTube like the YouTube Promotion has made it easier to promote your products and services.
YouTube remains one of the most effective platforms used globally to reach a broad range of audiences. If you are a retailer trying to maximize your tight budget, here are five reasons why you must consider using YouTube for promoting your business:
- It has a broad reach. You can reach your target audience without having to spend more. If you are creative, you could reach millions of people in a week and keep them as your viewers for future content. YouTube is one of the most used social media platforms after Google and Facebook. YouTube has more than two billion active users.
- YouTube advertisement is considered as one of the best ways to showcase your product because of its features. People love to watch videos more than reading a book, and they might find your content appealing if done strategically. Also, you can advertise your product on YouTube ads. This helps generate a specific audience on a particular product by using their video ads.
- It helps to increase customers’ curiosity. They will want to know more about the services you provide.
- You can boost your ROI (Return On Investment) with a low budget. Some retailers create YouTube channels and dedicate them to their products. They educate, entertain, or give information about their products. The strategy brings a high rate of ROI. The advantages of using YouTube over other social media platforms is the ability to walk in the shoes of your audience and make it easier for them to understand and use your product.
- Also, your customers will always look for you on YouTube. Therefore, the intent of your customers is satisfied when they can find you on the platform.
Businesses on YouTube will thrive more in 2021. The YouTube platform will continue to grow in numbers, and hence, it will be a good market for e-commerce. If you are not considering using YouTube channels to boost your services, you need to think about it repeatedly.