Being in real estate is a tough business, especially when you only get paid for the performance and results you deliver. As this business keeps getting competitive, effective Real Estate Marketing Strategy is required which can help you stand out from the completion and attract quality leads, consistently.
Below are the top 5 things, irrelevant to your budget limits, which must be part of your marketing plan in 2021-
Professional Photography and Videography
In digital world, you are as good your clicks. If you can hire professionals to take expressive photographs and videos of your available units & inventory, you are more likely to attract quality customers.
There are so many people looking for their next dream home, either to move-in or to buy, who need high quality images to click that call button. The images or videos which demonstrate the smallest details of the flat, villa or the penthouse they are planning to move in and looking for.
Content Writing and Story Telling
Once you are done with a professional photos and videos, you must write a proper description which entices, educates, and attracts the customers to call you. In short: you must aim to tell stories about the homes which you are listing.
Don’t just describe features. Customers are looking for their next home or office, the decision to choose one is much beyond the information of size, length, location and number of rooms.
Tell the prospective buyer nothing about the experience of living in the home. Story-based listings that weave the home’s facts and figures into the story romance the listing and make it come alive.
Don’t just write a listing, hire a content write who can tell a story about the home or office which you plan to sell or rent.
Whether you’re new to the world of small business ownership or a bit more seasoned, it’s time to recognize the value in having a website that allows you to reach your current and potential customers. With the right website, you can boost your credibility and educate customers more about your business and services. This makes your business more accessible and increase your chances for getting qualified customers.
Do not forget to make your website mobile friendly.
Potential buyers and sellers are consistently searching on their preferred search engines to find an agent or look for property listings of their choice. With Google being the biggest contributor in the search engine queries every day, it is must for websites to be optimised to appear under relevant keywords on Google and all the major search engines when someone is looking for services which you cater to. SEO does not only help to bring in quality and qualified traffic to the website but also helps enhances credibility of the business when potential consumers are looking for services.
SMS is an easy to use and reliable way to communicate with prospective homeowners and buyers. SMS is an easy to use, affordable and reliable way to communicate with prospective homeowners, with the highest open rate (as suggested by few studies), the highest engagement rate, and the highest conversion rate among all communication channels.
Marketing Strategy is important to all the businesses worldwide, but how to get marketing strategy for your business? Contact the below.
Looking for Real Estate Marketing Strategy?
Medialinks is a full-service Web Development & Digital Marketing Agency. We have offices in Dubai & Doha with experienced teams to cater to all your marketing needs.
We specialise in Web Development, Search Engine Optimization, Social Media Strategy & Photography services.
Send us an email today to schedule a discovery call.