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Surcharge updates for ads served in Canada

As of 1 October 2024, we will begin adding a new ‘Canada DST Fee’ surcharge to your next invoice or statement for ads served in Canada. This means that invoices or statements for Ads served on or after 1 October 2024 will include a surcharge at a rate of 2.5% for ads served in Canada.

The Canada DST fee is being added to cover part of the costs associated with complying with digital services tax legislation in Canada.

You can view a more complete description of the surcharges, but here are the most important changes that may apply:

Ads purchased through Google Ads
  • This surcharge will be shown on your invoice or statement as a separate line item for Canada. It will also be displayed in the ‘Transactions’ section of your Google Ads account. You’ll be charged for ads served in Canada.

  • Any taxes, such as sales tax, VAT, GST or QST, that apply in your country may also apply to the new surcharge.

  • If you pay through monthly invoicing or automatic payments, these surcharges will be added in addition to your account budget. For example, if you have a budget of $100 and accrue $2.50 in Canada DST fee for ads served in Canada, you’ll be billed $102.50 (plus any taxes, such as sales tax, VAT, GST or QST, that apply in your country).

    Learn more about adjusting your account budget

  • If you pay through manual payments, these surcharges may be charged after your payment has been fully spent. You may be left with an open balance that will be automatically deducted from your next prepayment. For example, if you accumulate $2.50 in Canada DST fee for ads served in Canada and you make a new payment for $100, you would have $97.50 credit towards displaying ads ($100 – $2.50), and your available balance would show $97.50.


YouTube placements purchased on a reservation basis

The surcharge will be shown on your invoice as a separate line item for Canada and will be added to the budget for your media plan. For example, if you have defined a budget of $100 and accrue $2.50 in Canada DST fee for ads served in Canada, you’ll be billed $102.50 (plus any taxes, such as sales tax, VAT, GST or QST, that apply in your country).

Learn more about country-specific surcharges

Thank you,
The Google Payments team

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