Latest News from Meta as of 26 Sept 2024, we are introducing a new strategy to help you take action on cart abandonment. This update focuses on reducing cart abandonment before customers leave your site and implementing retargeting techniques to bring them back
According to Baymard Institute, an average of 70.19% of online shopping carts are abandoned. That means only 30 out of every 100 customers are completing a purchase.
Here are the top reasons that customers are leaving their carts behind:
- Extra costs are too high
Additional fees, like shipping, aren’t always obvious. Manage expectations with things like standard shipping rates. - An account is required
Setting up an account adds unnecessary steps for new customers. Offer guest checkout for an accelerated experience. - Delivery is too slow
If delivery times are too slow, customers may opt out. Be upfront about shipping times and offer express option. - The website seems untrustworthy
Customers share sensitive information, like credit card numbers. Reinforce trust with an SSL Certificate or Testimonials. - The checkout process is too long
Check out forms can be burdensome. Offer solutions that store customer information so they can just tap to buy.
Check out the full study to see all the reasons why customers might be abandoning their carts.
Set up retargeting ads using Advantage+ catalog ads to show people the products they left behind and encourage them to resume checkout.
