In this era of Digital Marketing, one thing that is very important is the tools that digital marketers rely on. These tools include everything from social media platforms like Facebook, Instagram, Snapchat to analytics tools like Google Analytics. For any digital marketing company, these tools not only allow to create, measure and, test the performance of the campaigns, but also can be used to ensure that the campaigns are launched and get a sneak peak of your competitors campaigns quickly and effectively.
Here are the five common digital marketing tools.
- Social media platforms tools
Social media platforms like Facebook, Instagram and Snapchat are a great way for marketers to communicate with their audiences and create noise around your brand as this is a part of any integrated marketing strategy. There are few features with these social media platforms which work well for measuring your marketing performance. These include Facebook Ads Manager, which allows marketers to run ads and track ad performance. As an added bonus, social media management tools like Buffer, Hootsuite, Later, Sprout also integrate well with these platforms, with which we can schedule posts and measure the performance.
- Design tools
Another vital part of digital marketing is design and this is very important when it comes to creating ads and content like social media posts, ads and blog posts. Digital marketing being a very design-techy field, creating impactful designs wouldn’t be possible without design tools like Adobe Photoshop, Illustrator, Canva. These tools have made the marketers life easier with their advanced features.
- Analytics tools
Another set of helpful tools for digital marketing are analytics tools. These include everything from Google Analytics (designed to track stats for web traffic to a particular site) to social media analytics tools like Facebook Insights and Twitter Analytics which provide metrics related to engagement and help marketers optimize their campaigns.
- Content marketing tools
Tools like CoSchedule and HubSpot is a big help to when it comes to content creation and curation. Buffer can also be used to see what the audience is talking about and what is trending. This trending content is guaranteed to be impactful and will generate high attention for a specific news.
- Email marketing tools
The final and the most important set of tools are the email marketing tools. This tool is helpful in creating email campaigns that amplify the content and encourage the users to become more engaged with the brand by taking additional steps like signing up for events and buying products. Common email marketing tools include email marketing platforms like MailChimp and Sendpulse which allow marketers to build email lists and automate their email campaigns. These platforms also provide analytics for every email campaign.
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