Take a look at the major brands in the world, such as Nike, Adidas, Apple, and so on. One of the key components of their marketing plan is social media influencers. All these influencers are perfect for both product developers and service providers.
Whether you’re developing a skincare product, crafting a luxurious handbag, or announcing a new Apple model, there’s a digital influencer for everything.
Digital marketing services in Dubai are a booming service which has no end. Businesses are engaging in the influencer marketing trend as a means to improve their marketing and outreach strategies.
Who is a Social Media Influencer?
A social media influencer is defined as a user who has built credibility in a particular industry. They have access to a large audience and can persuade others to act based on their recommendations.
An influencer has access to tools that can attract many audiences regularly and can inspire others to expand their social reach. But what impact do influencers have on brands? In this article, we’ll discuss three specific impacts of social media influencers on brands.
Impact #1: Building Brand Awareness
One of the advantages of having social media influencers is that they know the in and out of the platforms they’re using. They also know how to create impactful and engaging content that can build more awareness for your brand.
These have grown their followers over the years and can maximize that sense of affiliation and inclusion within their group. Their storytelling skills make it easy for them to forge strong relationships with their audiences and tell your brand story effortlessly.
The best influencers have the necessary ability to craft your brand’s message into their style and tone.
Impact #2: Improve Customer Relationships
Based on a survey, a massive 77% of consumers have had relationships with brands for a long period. This result shows the importance of establishing a connection with your target market to form a stronger connection.
To form a stronger connection, you need to get your brand in front of your target audience and build that affiliation within their community.
Consumers tend to trust peer recommendations as they’re generally considered more reliable than claims in brand ads. This is where social media influencers come in handy. The moment a product is accepted within its tribe, that instantly increases its reputation and affiliated connection.
Impact #3: Enhance Buying Decisions with Unbiased Opinions
Originally, influencers were great storytellers. Over time, they have perfected the skill of effectively communicating with their audiences. Another major plus is that they can do so without sounding ‘salesy.
All these people have gained their audience’s trust as they can relate to these audiences on a personal level. They know their likes and dislikes.
Influencers use storytelling to tell their audience how to use the product. While putting up the ad, they’ll cover the likely questions consumers can ask about any brand or product.
The impact social media influencers have on brands is enormous. They have a powerful way of communicating with your potential customers. By getting more customers, you’re definitely getting more sales. Brands should get influencers that fit that target market to accomplish this.
Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.
At Medialinks, our social media experts can plan, engage, negotiate and execute influencer-led campaigns for your brands.
Contact us to know how we can help.