Things are constantly evolving, and with the internet, we are moving on a fast lane. For any business that wants to stay afloat and engage more customers, a multilingual website is an excellent way to position your business. A multilingual website as its name has a multi-benefit for any business that implements it.
The world has roughly 6500 languages and about 12 popular languages. With the English language at the top, other languages like Mandarin, Hindi, Spanish, French follows. The chart shows about 1,132 million English speakers, and a rough estimate of 1 billion speak a combination of Mandarin, Hindi, Spanish and French.
Here are a few reasons to use a multilingual website:
- Reach a wider audience:
There are at least over a billion people who do not speak English worldwide. If your website translates to at least ten global languages, you will reach more people. We will never know how many more people need our products and services unless we speak their language.
- Open to new Market:
With more languages on your website, your business is open to a new market. Some languages are spoken in more than two countries like French, Spanish and many more. This will attract a lot of new customers to your brand.
- Increased Sales:
Any new language reaches a variety of new clients and audiences. Even when translated to only one language, there is an increase in sales. A business with more than five languages on its website is sure to get more sales.
- International Advantage:
There is a lot of competition in doing business in your country. Some of these competitions tend to stifle upcoming brands and start-ups. Going multilingual on your business website will give you leverage to an international market. It will increase cross-border interaction. Place your brand as a pacesetter in your sector. It will also give your brand a global outlook, especially when you begin to get recognition for your work.
- Cost-Efficient Marketing:
A multi-language website offers your business a strategic way of marketing your brand. If you have been considering international marketing, creating a multilingual website is the first step. With a website in various languages, it will appeal to the global market without incurring many marketing costs
- Improves Search Engine Optimization (SEO):
SEO improves and increases the visibility of a brand on the internet. A multilingual website will improve your business SEO in other languages and countries. It will increase rankings on Google search and other search platforms popular in other countries. For example, Baidu in China, Yandex in Russia.
- Builds Trust:
When people realize that you speak the same language as they do, it creates a sense of belonging. It is also the same with business; when a website communicates to the client in their language, it builds trust. It makes it easy for the client to trust the brand. A multilingual website exudes trust, confidence, and a sense of belonging to a new client.
A multilingual website gives the brand a global perspective. It is an excellent way to launch into the international market.
At Medialinks, our expert web developers in Dubai have launched and worked on websites in multiple languages. We can help you with Mandarin, Russian, Arabic and any other language which you may be interested in. We offer complete turnkey services from writing, translating and trans-creating content to creating a robust website. Get in touch with us today to discuss your project. [email protected]