Local search engine optimization is an area of SEO that focuses on optimizing a website to be found in local search results. In other words, local SEO provides results for searchers based on their actual location. It is quite different from SEO itself because it makes remote and easily accessible search results on a site without going a long distance to make a purchase or use the brand’s services.
Local SEO uses various strategies to optimize business ranking on local search engines. This is done through relevant keywords often associated with local search. Hence, you need to identify these keywords and apply them to your websites to appear when searching on Google or other search engines.
The primary aim of local search engine optimization is to emphasize the enhanced efforts of local brick-and-mortar businesses. This helps Google algorithm to locate your business quickly based on the information you provided about your business.
If you provide the wrong information, you are likely to get different results when users come to use Google for a search. Thus, it is good to always provide adequate information about your business online for timely ranking.
Why is Local SEO important for your business?
For an e-commerce business already grounded in the use of organic search engine optimization, local SEO might seem of no use to you. Due to your physical, however, you might probably have been using one or two local strategies without knowing. A Local search engine is vital to increase your business online visibility for potential customers. How?
- Statistics show that sixty-four percent of local consumers use search engines and directories as their primary means to locate a local business.
- It is also on record that Fifty-five percent of buyers take a quantum leap to visit businesses within twenty-four hours of a local search.
- That is not all. According to WordStream, as high as seventy-two percent of consumers visit local businesses within five miles away.
- Up to seventy-eight percent of mobile searches turn out to make a purchase offline.
- HubSpot tells us that about seventy-one percent of people do an online search before going out to make purchases locally.
To effectively leverage local search engine optimization, attract leads, and turn them into paying customers, you need to consider the following with apt precision.
- Google My Business
Google is the most popular search engine in the world. Hence creating a Google My Business listing will fast-track your business website’s rank at the slightest type of keyword phrase in the system. This listing emerges when a potential buyer searches for your company name, location, information, or relevant local keywords on Google. Adding as much information as necessary directs your potential customers without stress.
- Customer Reviews:
Leverage on customer reviews. Reviews and personal recommendations are especially important for any business growth. It is a known fact that eighty-eight percent of consumers are motivated to purchase based on the reviews about your brand. You can build a presence in review sites such as HomeAdvisor, TripAdvisor, The Knot, Rover, etc.
- Content is King:
Another important factor is making content locally inclined. The focus of your content must be inconsonant with local search. This includes making your details visible and easily found on your websites. Then your content should reflect local keywords. Try not to over-color your content with too many keywords because it is just as damaging.
- Using reliable free platforms for listings:
You can also grow your online presence by filling out listings and directories online. These sites provide information to potential consumers based on a specific location, name, and category. It enables consumers to find you quite easily.
Local SEO is as important to your business growth and promotion as much as your goals and objectives. Many businesses are yet to launch local SEO fully. They wonder why it is difficult to be found locally.
Local search engine drives lead, sales, and in-store traffic for local business. If you have not been taking advantage of that, this is the right time to give your business a new phase.
If you are not using local SEO yet, you can start now by sending us an email and scheduling a free discovery session to understand your requirements. Our SEO experts come with lot of experience from across the industries, which will help you achieve your local SEO objectives. Get in touch with the best SEO agency in Dubai, send us a hello at [email protected]
