According to research, more than 70% of website visitors who abandon your website never return.
The goal of every marketer or business owner is to rack in more customers. Which means, getting more revenue. To do that, you need to pull more traffic to your website.
Medialinks, a leading digital marketing agency Dubai, provides you with all your digital marketing needs.
You must ensure that your visitor stays on your website for a considerable period. This will help to convert those one-time visitors into customers. If your visitors aren’t sticking around to read your content, you might not be able to convert them.
Here are a few ways how to make people stay on your website longer.
Way #1: Let your Catchy Headline Fulfil its Promise
Some time ago, I was searching for “how to create a brand” on Google. I saw great titles on the first page but the first content I clicked on failed to meet my expectation. It was the second article that proffers a solution to my problem.
Your Catchy headline can get you clicks but if you want readers to stay longer on your website, your content must meet the expectation. Do not let your headlines make promises your content won’t be able to fulfil.
To meet the expectation, you must ensure that your content aligns perfectly with the headlines that attracted the visitors to your website initially.
Way #2: Create Scannable Content
Based on research, users spend an average of 5.59 seconds looking at a website’s content. That means you have five seconds to chase or convert your reader into a regular visitor.
Your content must be devoid of long sentences and paragraphs that are hard to scan because people rarely read your content word for word.
To make your content more scannable, you need to ensure readability. Just increase the font size and line spacing to avoid causing eye strain. You can also break up your content with blank spaces to avoid overcrowding.
Way #3: Add a call-to-action at the appropriate place
You should not be forceful when adding a call to action to your website. If you throw pop-up boxes at users as soon as they log in to your website, it might leave a negative expression on them.
One of the best places to put a call to action is at the end of the blog post or when users are about to leave your website. It will help users decide whether to keep in touch with you through email or not.
Way #4: Create Different Kinds of Content
Your visitors are human too. Their preferences differ. Some prefer words, images, and videos to consume your content. Thus, you need to let them choose how to digest your content.
According to a survey, marketers that use video increase revenue 49% faster than non-video users. If you give your visitors that option, it’ll increase your profits.
Way #5: Fast Loading Page
After implementing the aforementioned tips, you need to take a look at your website’s loading speed. Most website traffic comes from mobile users; thus, they’ll grow impatient if the loading speed of your page is slow.
Users will stay on your website longer if it’s interesting, understandable, and offer easily readable content. Make sure you reduce the bounce rate on your website and convert visitors into customers.
When you meet us, you’ll discover a tribe of creative nerds who enjoy working together to create extraordinary brand experiences. Every day, we help our clients with:
- Online Stores & Ecommerce Platforms
- Multi-Marketplace Management
- User Journey Simplification
- Abandoned Carts Management
- Digital Campaigns
- Search Engine Optimization for Voice & Text
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