They say that the initial impression is sufficient to make or break a deal. Having said that, the way that you present yourself online does play a very important role in gaining conversions. So, the rule of a striking first impression is applicable to the online world as well, along with also the landing pages for goods are not any different. Therefore, whether you desire the individual to subscribe an emailer, enroll for an agency, or purchase a product, it is the landing page which does the selling for you. That is why it is essential to have a great landing page for a website, be it product marketing, subscription, or effort.
A landing page is a crucial element of a website, when it comes to conversion. The majority of the times, its layout is particular to the campaign such that it provides the specific message for a service or product. Therefore, web designer knows that while designing a landing page, one should consider several elements and just not stick to great design or visuals. Only then will the conversion rate grow as expected.
The perspective of design varies with different designers when it comes to designing a landing page. But only few landing pages deliver great conversion rate. Our experts web developers in Dubai were able to study several such landing pages and were finally able to guide some great tips on how to design a great landing page. These tips are explained as follows-
- Clean Design
A persuasive landing page can catch the interest of the designers, forcing them towards complete conversion. And one such component that improve the persuasion indicator of the page is the design. Yes, the look and feel of the landing page, and its general structure is going to impact the users and the resulting conversions. So, the primary objective your landing page must need would be to send the message in an impactful manner such that it converts. And therefore, a clean and structured design plays a key role.
A specialist web designer will surely analyze a landing page because of its layout before suggesting changes. An effective landing page is the one that uses colors smartly, incorporates eye-catching pictures, and utilizes striking buttons in solid colors for successful CTAs. Also, the placement of visuals is such that it assists the material conveyed, without hiding it. So, clean layout is important for creating a great landing page.
- Minimalistic Design
Following the clean design process and making make landing pages which have clear layouts, yet which will not work great if your website is filled with text, pictures, and other visuals. To avoid this, designers recommend minimalist designs. A minimalist design is the one that comes with a clean page that is clutter free, includes clear navigation to allow the user to move through easily, and is devoid of annoying popups that block the screen.
Minimalist designs aren’t devoid of content, but they have the ideal amount of content to compel the users to convert. Having said this, a minimalist design comprises a clear visual which is in accord with the customer’s vision. It’s an easy scroll alternative, but maybe not a lengthy one to achieve the CTA button. It retains a healthy mixture of content and images like the message is sent clearly. And lastly, it’s going to have a section to highlight the offers, rather than using annoying popups.
- Responsive Design
The smart phone penetration is important as handheld devices become faster and improved with technologies. Having said that, a major chunk of your online visitors will come out of smartphone so why have a landing page that is compatible with desktop browsers only? Responsive layouts that adapt to any screen size are a new trend, and they’ll make your landing pages stand out, and contribute to better conversion. They give the users the same feel and look across all of the devices to get a landing page. So, you need not have to be concerned about different platform-based communicating approaches.
- SEO and user-friendly
Not all of the visitors arrive at the landing page out of paid campaigns, and therefore you will need to keep the search engine optimization value of the webpage in mind and accordingly devise strategies to create it. An SEO-friendly page has relevant content, loads quicker, keeps a healthy mixture of keywords, and is user friendly. Having said that, it comes with short forms, exact messages, and great copies along with targeted content to make the correct convert. In this manner, not just users but the search engines also discover the landing pages favorable, and this also improves its SERP ranking.
Keeping in mind all these factors, developing a landing page would definitely increase conversions. Looking for a reliable web design and development company in Dubai? Get in touch now: