There are about 2.5 million apps on the Google play store and 1.8 million apps on IOS. Through these apps, we have access to myriads of information, connect with people across the different continents, and so much more. With so many options to choose from, it is a must for app developers to have a mobile marketing strategy. The marketing strategy will help them to stay ahead of other apps in their category. Here are ten tips to increase your App downloads:
Email Marketing: You need to put your app in the mind of people all the time. As an app developer, you need to send out newsletters to your audience. Each of those mail should feature in an advert of your app. Either a bold picture or a line, you should not miss the opportunity to reach your audience. Email marketing is a cost-effective method to market your app.
App Store Optimization(ASO): App store optimization is like SEO and the Google play store. ASO uses the title, keyword relevance, search relevance to rank apps on the store. It is necessary to use relevant keywords and a good title for your app when submitting it.
Facebook Marketing: Facebook advertising platform has been producing results for many brands. It is a reliable platform to market your app.
Ghostwriting: write content about your app on tech websites. This is a way of telling people how your app functions. No one can write it better than you do.
Feature on Mobile App Review: Get an app to review your app. This means you have to tell the review site why your app is vital and its unique features
Using Influencers: Most brands are using influencers to reach their audience. Find an influencer whose personality resonates with your app. Let them talk about your brand. Influencing can have an enormous impact on your app.
Join the Tech community: Joining an organization can help your app marketing. When others in your community know about your app, they can tell others about it and share it on social media.
Promoted Tweets: this is another effective method to market your app. If done right, it will attract lots of people. You can start with a small budget to test it.
Encourage Reviews and testimonials: Reviews and testimonials can boost your app download. When people see good reviews, they are encouraged to download your app. Positive reviews will raise your app visibility and ranking on the play store.
Use Social Media: Social media is an effective way of app marketing. There are so many people on social media who are looking for an app that meets their regular needs. Showing them a creative product is an excellent way to start. It would help if you ran advert campaigns to boost the contents you create. Running an ad will give the app more visibility and a wider audience reach.
Retargeting: Retargeting ads focus on people who visited your app microsite but didn’t download the app. These ads will convert them and lead them to download your app. Retargeting means you are advertising to those who know your app already. You will need a microsite to do this.
There are several tips, but this ranks as our best ten tips to market your app for a wider reach. If you are planning to drive App downloads, feel free to schedule a discovery session with one of the best mobile app developers in Dubai. You can send us an email now on [email protected]
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