Voice commerce will take the business world like a storm. More people are beginning to use voice assistants like Apple’s Siri, Google’s Assistant, and Amazon’s Alexa on their mobile devices. eBay has started harnessing AI and the power of learning to predict and show relevant search results when consumers visit their websites to shop.
The internet has been seeing an increase in the rise of voice assistants lately. According to GrowCode, by 2023, eight billion devices will have voice assistants, including smartphones, and voice shopping will increase to almost 40 billion by 2022.
Voice assistants are being adopted and used in many ways, including e-commerce. This invention doesn’t require the use of a keyboard or a mouse. It’s a hundred percent hands-free. Multitaskers will benefit immensely from this feature. You can shop online, order a taxi on Uber, or play music on your gadget with voice queries.
But the question remains, will people find it useful and convenient when shopping?
The diversity in languages and culture will make it challenging to adopt voice assistants. Hence, it could harm the growth of e-commerce, especially from sections where their languages are not included.
What happens if 60 percent of your buyers are from the region?
This means business owners have to redesign their websites to suit the natural search queries. ComScore research said 50% of searches would be done in voice.
Is e-commerce ready for voice commerce?
That’s the question left unanswered. However, here are 3 ways e-commerce can adapt to the new trend and stay relevant for a few years to come:
- Focus on local searches. Retailers must find content elements using schema to enable search engines to identify the voice context and deliver seamless voice commerce for exceptional customer experience. It allows search bots to go over your websites and increases your chances of getting ranked at the top of search results. Voice search is three times more efficient than using keywords.
- Adopt the best SEO practices. Retailers must step up their SEO game. The future is voice search, and preference would be given to websites that are optimized locally. Local SEO will do the magic.
- Build your website to be more voice friendly. You can add natural languages to help rank your website when consumers are using voice search. Your voice search should include product titles, product descriptions, etc. Also, you can inscribe the Q&A session using well-researched phrases and keywords used by people during their conversation while shopping.
Retailers who are not considering voice commerce will lose many opportunities to tap into the fast-growing trend. By the end of 2021, almost all the internet searches would be done through voice searches. There are possibilities of losing your existing and new customers if your website is not revamped to accommodate voice assistants.
Consumers find it time effective, user friendly, and also it offers a personalized shopping experience. As the world prepares for post-Covid this year, you should also be prepared to embrace voice commerce and stay ahead of your competitors.
For more updates, get in touch with the leading ecommerce website development company in Dubai, Medialinks, regarded by our clients.
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