Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). When people search for products that you sell, you want to rank as highly as possible, so you get more traffic. You can get traffic from paid search, but SEO costs much less. Plus, ad blockers and ad blindness can reduce paid search effectiveness, so you’ll want to optimize for search regardless.
Ecommerce SEO usually involves optimizing your headlines, product descriptions, metadata, internal link structure, and navigational structure for search and user experience. Each product you sell should have a dedicated page designed to draw traffic from search engines.
However, you don’t want to forget about static, non-product-oriented pages on your site, such as the following:
- About page
- F.A.Q. page
- Blog articles
- Help centre answers
- Contact page
Create a list of keywords for those pages as well as related keywords. Tools like Ubersuggest make it easy to search for one long-tail keyword and find semantic keywords that go well with it.
What Is SEO?
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
Once you understand why SEO is worth investing your time in — and if you’re convinced that it’s something you can do yourself — you’re ready to learn some of the SEO elements you can start working on today. The following is a collection of SEO elements proven to improve your website’s search engine performance. These may sound unfamiliar, but we’ll walk you through the basics of each, including steps you can take right away to start improving your SEO performance.
- Title tags
- Meta descriptions
- Image alt text
- Product listings