What is a Bounce Rate?
The bounce rate is the percentage of website visitors who have left the website without taking any action from the home page. The page the visitor lands is called the entrance or the landing page and anyone who leaves this page without browsing any other page is counted as a bounce.
How is Bounce Rate calculated?
Bounce rate is calculated by the total number of one-page visits divided by the total number of entries to a website. For example, if the homepage of a website receives 1,000 visitors in a month, and 500 of those visitors leave the site from the homepage without taking any further action, then the bounce rate of the homepage in Google Analytics would be 50%.
What are the main reasons for Bounce Rate?
There are plenty of reasons, few of the major ones are:
- Page Speed / Load Time
Sometimes people are in a hurry and get more frustrated when the website load speed is low, this will result in an immediate exit from the website.
- Low-Quality Content
People are very peculiar about the content on the website, if they do not get the answers to what they are looking for, they will leave the website.
- Irrelevant Content
If the webpage has totally different content than what the visitor was expecting, then the visitor is most likely to bounce.
- Unfriendly Mobile Interface
When the website is not mobile optimized, it does not look the same as how it looks on a desktop, it looks uncategorized, this force the visitor to leave the site
- UI / UX Issue
Sometimes a page that a visitor lands on may have an extremely unfriendly web page user interface forcing the person to leave the page at the earliest.
- Session Timeout
When the person visiting a website is distracted and becomes idle, causing session timeout.
- Misleading Title Tag and/or Meta Description
Wrong/irrelevant title tag or description misguides a potential visitor to a website with totally different nature of content thus leading a visitor to bounce off the page.
- Technical Error
When webpages have errors & cannot be visited due to technical Error, it gets counted as a bounce visit.
These are a very few of the major reasons for bounce rate, there are more deep down. Having a great looking website is not enough, we need to have a website that a no or minimal bounce rate.
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