You are losing out on significant local sales and possibilities if you don’t have a Google My Business (GMB) account. Google My Business is one of the most underutilised internet marketing tools that have the potential to help your company, regardless of its size or industry. In response to the rising need for a more technologically advanced directory, Google My Business was established to link local companies with customers supporting the growth of internet marketing and consumer culture. A business may boost its chances of appearing in more local organic searches, getting more favourable reviews, and enjoying other advantages by having a GMB. Here are eight benefits of having a Google My Business that have been scientifically verified and will help to boost sales.
Free to use
The fact that GMB is free is one of its finest qualities. Simply register and complete your profile with all the necessary details, including your contact information, website, photographs, and location. RevLocal provides a fantastic step-by-step video lesson you may use if you discover that your company name has been posted or you made the error of granting someone permission to build your listing and you would like to recover your listing.
Increase your visibility
GMB is a tool that physically places your company on the map of the world. One of the most popular search engines in the world is Google. On any given day, Google receives around 63,000 queries every second, not to mention that “near me” searches have doubled in the last 12 months. 90% of searchers don’t have a preference for a brand in mind when they begin their search. This only implies that in order to attract customers and distinguish your company from rivals, it must be visible for online searches.
Ensures Online Consistency
You want to be able to enlighten and educate your clients at the same time as your firm expands or goes through changes. By upgrading your Google My Business page with new contact information, including phone numbers, addresses, websites, and social media, you can keep your consumers informed. Customers can easily get in touch with you and discover you even if you move or have a new phone number.
Provide a good first impression
Having a GMB page demonstrates to clients that you are eager to stay current and trendy, giving your online identity a technologically savvy touch, and addressing their digital demands so they can call/connect, buy, and repeat rapidly. You may use Google My Business to add pictures and videos of your shop or product to assist draw in clients visually.
SEO is improved
One of your strongest SEO tools can be Google My Business. However, simply adding a few contact details is insufficient. To get the greatest results, you must optimise Google My Business.
Host Customer Reviews Easily
Customers may rate, review, and upload photographs to your Google My Business listing. Consider it a more advanced and tailored version of Yelp. This is fantastic since satisfied consumers may tell interested and new clients about their experience. But it’s also a place where angry and dissatisfied consumers may post negative comments and pictures of their experiences.
Completes your Google Profile
Google has produced digital marketing for businesses’ holy grail. Your Google Profile may be completed more easily if you have a Google My Business Account. You may access Google Maps, Google Adwords, Google Analytics, Tag Manager, and more through your GMB account. Having access to these powerful tools not only makes it possible to rank and improve your brand but also keeps your company abreast of current digital trends.
Gives your business an official website
Once you have registered for a Google My Business account, your website will automatically populate the information from your profile and allow you to add text, images, and design themes. The only steps required are to buy a name and link your Google Analytics account.
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