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Updated Surcharges for Ads in Italy, Spain, and Türkiye Starting July 2024

On 1 July 2024, Google will begin charging updated surcharges for ads served in Italy, Spain and Türkiye.

As of 1 July 2024, we will begin charging updated surcharges on your next invoice or statement for ads served in Italy, Spain and Türkiye. This means that invoices or statements received in August 2024 will include the updated surcharges:

  Ads served in Italy: 2.5% Regulatory Operating Cost (increased from 2%) added to your invoice or statement
  Ads served in Spain: 3% Regulatory Operating Cost (increased from 2%) added to your invoice or statement
  Ads served in Türkiye: 7% Regulatory Operating Cost (increased from 5%) added to your invoice or statement
The updated Regulatory Operating Costs (ROC) are being added to cover part of the costs associated with complying with regulations in Italy, Spain and Türkiye.
You can view a more complete description of the surcharges, but here are the most important changes that may apply:
Ads purchased through Google Ads

  These updated surcharges will be shown on your invoice or statement as a separate line item per country. They will also be displayed in the ‘Transactions’ section of your Google Ads account. You’ll be charged for ads served in the countries mentioned above.
  Any taxes – such as sales tax (which includes goods and services tax, and VAT) – that apply in your country may also apply to the updated new surcharges.
  If you pay through monthly invoicing or automatic payments, these updated surcharges will be added in addition to your account budget. For example, if you have a budget of €100 and accrue €3 in Spain ROC for ads served in Spain, you’ll be billed €103 (plus any taxes, such as sales tax or VAT, that apply in your country).
  If you pay through manual payments, these updated surcharges may be charged after your payment has been fully spent. You may be left with an open balance that will be automatically deducted from your next prepayment. For example, if you accumulate €3 of Regulatory Operating Costs for ads served in Spain and you make a new payment for €100, you would have €97 credit towards displaying ads (€100 – €3), and your available balance would show €97.
YouTube placements purchased on a reservation basis
The updated surcharges will be shown on your invoice as a separate line item per country and will be added to the budget for your media plan. For example, if you have defined a budget of €100 and accrue €3 in ROC for ads served in Spain, you’ll be billed €103 (plus any taxes, such as sales tax or VAT, that apply in your country).
Any taxes – such as sales tax (which includes goods and services tax, and VAT) – that apply in your country may also apply to the updated new surcharges.
Ads purchased through Display & Video 360
You can view a more complete description of the updated surcharges, but here are some of the important details about how these surcharges work:

  The updated surcharges are applicable specifically to the media cost of ads served in impacted markets, not the Display & Video 360 platform fee, data fee or other fees.
  The updated surcharges will be shown on your invoice as a separate line item per country. They will also be displayed on a ‘Regulatory fees’ page in your invoice and on the ‘Transaction history’ page in your DV360 account. You’ll be charged based on media costs for advertisements served in the countries listed above.
  Any taxes – such as sales tax (which includes goods and services tax, and VAT) – that apply in your country may also apply to the updated new surcharges.
Thank you.

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