ROAS Calculator – Measure Your Ad Performance

Formula Used:

RO𝐴𝑆 = Revenue / Ad Spend

Calculated Result:

Example: “Your ROAS is 4.5x” or “Your ROAS is 450%.” 

Interpretation:

If ROAS = 4.5x, it means: “For every $1 you spent on ads, you earned $4.50 in revenue.”

If ROAS = 1x, it means: “You broke even – you earned back exactly what you spent on ads.”

If ROAS < 1x, it means: “Your ad spend exceeded your revenue, resulting in a loss.”