Reach customers across Google with ONE campaign
Latest from Google on 28 May 2025 Get the best of Google with Performance Max Reach customers most likely to convert across Google – on Search, YouTube, Gmail, and more – all from a single campaign. Performance Max complements Search campaigns to find customers wherever they’re browsing. Convert more customers across Google channels Using real-time […]
More conversion data drives more conversions
Drive new growth for your business Enhanced conversions captures more accurate conversion data to optimize your ad campaigns and improve performance. Get to know enhanced conversions Enhanced conversions helps the Google tag capture more conversion data while maintaining user privacy. This allows Google’s automated bidding strategies to better optimize your campaigns. Here’s how it works:• […]
Add more assets to improve your Ad Strength
Latest from Google on 14 May 2025 Improve Ad Strength. Get more sales or leads. Ad Strength shows you how well your ad creative follows Google best practices. Improve your Ad Strength by adding more assets, like headlines and images, to stand out in search results and get more customers – all at no cost […]
Unlock long-term growth with more accurate measurement
Latest from Google on 14 May 2025 Better data. Smarter ads. Bigger returns. With enhanced conversions, you get more conversion data that automatically optimizes your campaign performance and maximizes your ROI. Get to know enhanced conversions Enhanced conversions helps the Google tag capture more conversion data while maintaining user privacy. This allows Google’s automated bidding […]
Automate best practices without raising your budget
Latest from Google on 07 May 2025 Streamline ad maintenance without changing your budget. By enabling the Maintain your ads bundle of personalized recommendations, best practices automatically apply to your ads when they’re most helpful. Enable them today and make changes anytime from your account dashboard. Adjust your selections anytime Choose the recommendations you want […]
Why Digital Marketing is Crucial for the Success of Small Businesses
This world has become tech-driven in this century. In this scenario, small businesses are looking for logical strategies to flourish in a big sector. One of the most effective tools for achieving this is digital marketing. Digital marketing allows businesses to reach a broader audience, engage with potential customers, and build a strong online presence. […]
Medialinks: Redefining User Acquisition in the Digital Age
In the ever-evolving digital marketing landscape, where precision and innovation are key, Medialinks is at the forefront of revolutionizing user acquisition strategies. As a Dubai-born mobile app user acquisition expert agency, Medialinks has cemented its reputation as a leading force in driving quality traffic and achieving high lifetime value (LTV) users for its clients. Medialinks’ […]
Top 5 reasons customers abandon their carts
Latest News from Meta as of 26 Sept 2024, we are introducing a new strategy to help you take action on cart abandonment. This update focuses on reducing cart abandonment before customers leave your site and implementing retargeting techniques to bring them back According to Baymard Institute, an average of 70.19% of online shopping carts […]
Surcharge updates for ads served in Canada
Latest News from Google as of 1 October 2024, we will begin adding a new ‘Canada DST Fee’ surcharge to your next invoice or statement for ads served in Canada. This means that invoices or statements for Ads served on or after 1 October 2024 will include a surcharge at a rate of 2.5% for […]
UTM Parameters – An Efficient Way To Analyse Site Traffic From Social Media
UTM Stands for Urchin Tracking Module. This is a tag that will be added to the URL. When your link is clicked, the tags are sent back to Google Analytics and tracked. With UTM parameters, you can tag your links to gauge your campaigns’ effectiveness and identify the best ways to drive more visitors to […]
B2B Marketing Communications
Effective marketing is not an easy task because you have to juggle creative demands, budget limits, and channel decisions when developing your marketing strategy. As a marketer, your audience is your most significant determinant of effective marketing. If you’re not properly targeting your buyer persona, you won’t be able to communicate appropriately, and your promotions […]
Content creation – Hiring in-house Vs Partnering with an Agency
If you own a business, we cannot overemphasize the need for an effective content creator. In recent times, we have seen the thrill created around content development in the digital space. According to Meaningful brand, 2019, 9 out of 10(90%) consumers expect brands to create content. Statistics have also shown that content marketing boosts Engagement […]