Waves OTT

About Waves OTT:
Waves OTT is a digital entertainment platform focused on delivering accessible and engaging content to users through its OTT ecosystem. As competition in the digital streaming market continues to grow, acquiring quality users and converting them into registered and subscribed customers is essential for sustainable platform growth.

The campaign focused on driving large-scale traffic and app installs while tracking the complete user journey from initial acquisition through registration and subscription.

Problem Identified:

Waves OTT needed to scale app acquisition while improving the quality and conversion of acquired users. The key challenges were:

• Generate a high volume of app installs through paid acquisition.

• Convert acquired users into completed registrations.

• Drive subscription purchases from registered users.

• Monitor campaign efficiency across a high-volume traffic environment.

• Track the complete acquisition funnel from clicks to installs, registrations, and subscriptions.

Our Approach:

A performance-focused user acquisition and conversion strategy was implemented through the Medialinks campaign:

• High-Volume User Acquisition: Used the Medialinks campaign to generate significant traffic and drive app acquisition at scale.

• App Install Tracking: Used AppsFlyer to monitor campaign attribution, installs, and click-to-install performance.

• Registration Tracking: Monitored completed registrations to evaluate how effectively acquired users progressed beyond app installation.

• Subscription Tracking: Tracked subscription purchases to measure the quality and commercial value of acquired users.

• Continuous Performance Monitoring: Analyzed daily campaign performance throughout July to monitor changes in traffic, installs, registrations, and subscriptions.

Between 9 July and 31 July 2026, the campaign generated 39,507,849 clicks, resulting in 19,297 app installs, 4,773 completed registrations, and 1,534 subscription purchases.

Achieved Outcomes:

• Generated 39.5 million+ campaign clicks during the campaign period.

• Delivered 19,297 app installs through AppsFlyer-attributed campaigns.

• Recorded 4,773 completed registrations.

• Generated 1,534 subscription purchases.

• Achieved an overall 0.05% click-to-install rate.

• Converted approximately 24.7% of installs into completed registrations.

• Converted approximately 32.1% of registered users into subscription purchasers.

• Demonstrated the ability to manage high-volume user acquisition while tracking the complete conversion funnel from click → install → registration → subscription.

Campaign Performance Summary: