Latest from Google on 14 May 2025
Better data. Smarter ads. Bigger returns.
With enhanced conversions, you get more conversion data that automatically optimizes your campaign performance and maximizes your ROI.
Get to know enhanced conversions
Enhanced conversions helps the Google tag capture more conversion data while maintaining user privacy. This allows Google’s automated bidding strategies to better optimize your campaigns. Here’s how it works:
• It improves measurement accuracy by capturing previously missed conversions.
• More accurate data helps Google’s automated bidding strategies optimize your campaigns.
• Campaigns based on better data maximize your performance and ROI.
How to get started
- Select “Turn on enhanced conversions” under the enhanced conversions panel in your conversions settings.
- Agree to the terms of service and obtain necessary consent.
- Choose how you want to set up and manage user-provided data. Need help? Watch how our Chrome extension can guide you through setup.
- Click “Save” to complete your setup.
Unlock the full potential of your campaigns
With a strong data foundation in place, you can harness the power of Google AI to drive more impactful campaigns and achieve long-term business success.
