Tapmad

About Tapmad

Tapmad is a digital platform focused on growing its user base through performance-driven digital acquisition. With a strong emphasis on measurable user activity, the campaign tracked the complete customer journey — from advertising engagement and app installation through to platform opens and subscription activity.

The campaign was designed around measurable performance, allowing acquisition activity to be evaluated not only by the volume of installs generated but also by the quality and subsequent engagement of acquired users.

Problem Identified

Tapmad needed to consistently acquire new users while increasing meaningful engagement and subscription activity. The key challenges were:

• Generate new app installs at scale.

• Improve the quality of acquired users beyond the initial installation.

• Encourage users to open and actively engage with the platform.

• Convert acquired and engaged users into subscribers.

• Monitor performance over multiple months to identify trends and optimization opportunities.

Our Approach

A data-driven user acquisition and conversion strategy was implemented through Medialinks:

• Performance Acquisition: Used Medialinks to drive large-scale user acquisition for the Tapmad platform.

• Install Tracking: Monitored campaign clicks and installs to measure acquisition efficiency.

• Engagement Measurement: Tracked platform opens to understand post-install user activity.

• Subscription Measurement: Monitored subscriptions generated from acquired users to evaluate downstream conversion.

• Long-Term Performance Monitoring: Analyzed campaign performance from July 2025 through March 2026, enabling month-by-month evaluation of acquisition, engagement, and subscription trends.

Campaign Performance

Across the nine-month reporting period, the campaign generated:

• 146.17 million+ clicks

• 12,928 app installs

• 124,339 platform opens

• 6,924 subscriptions

Based on the reported figures, subscriptions represented approximately 53.54% of total installs, demonstrating significant downstream conversion from acquired users.

Achieved Outcomes

• Generated 146.17 million+ campaign clicks throughout the reporting period.

• Delivered 12,928 app installs.

• Generated 124,339 platform opens from acquired users.

• Achieved 6,924 subscriptions.

• Recorded an overall 53.54% subscription-to-install ratio based on the reported campaign data.

• Maintained measurable acquisition and conversion activity across a nine-month campaign period.

• Established a complete performance funnel from clicks → installs → opens → subscriptions.

• Enabled campaign performance to be evaluated beyond traffic generation by measuring post-install engagement and subscription activity.