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Medialinks Secures OEM Partnership with TECNO, Infinix, and itel

Medialinks has become the first Dubai-born agency to secure a direct OEM partnership with TECNO, Infinix, and itel, three of the fastest-growing smartphone brands worldwide. This partnership is a solid win for advertisers in the UAE and Saudi Arabia, offering direct access to device-level inventory that delivers premium traffic, app installs, and long-term use growth.

Why This Partnership Matters

TECNO, Infinix, and itel have achieved:

NO.3

Global mobile phone shipments

NO.4

Global smartphone market share

NO.1

Africa’s smartphone market

These brands also hold over *40% market share in Pakistan* and *30% in Bangladesh*, with strong momentum across the Middle East. Their rapid expansion in Saudi Arabia and the UAE makes them a gateway to millions of high-intent mobile users.

What This Means for Brands

Through Medialinks, advertisers can now tap into

Preloads & App Stores

Preloads and app store placements

Palm Store

Palm Store recommendations and one-click installs

Splash Ads & Launchers

Splash ads, launchers, and zero-screen integrations

These placements deliver up to 80% app activation rates, predictable user growth tied to device shipments, and unmatched visibility from the moment a device is activated.

A Regional First

Until now, OEM advertising in MENA was managed mostly by global intermediaries. Medialinks changes the game by anchoring this partnership locally, giving brands in UAE and Saudi Arabia the advantage of regional expertise, cultural proximity, and faster execution.

Proof of Impact

Global case studies prove the power of OEM campaigns:

With this partnership, Medialinks is bringing the same scale and outcomes to the heart of the Gulf.

About Medialinks

Medialinks is a Dubai-born growth engine specializing in User Acquisition for mobile apps, SEO, Paid Ads, Influencer Marketing, and Retail Activations. With offices across Dubai, KSA, Qatar, UK, China, India, Pakistan, and Nigeria, Medialinks partners with global and regional brands to deliver scalable outcomes

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