Property Finder

About Property Finder:

This real estate marketplace stands out as a premier destination, boasting an extensive collection of properties exceeding 100,000 listings available for both sale and rent. What sets this platform apart is its collaboration with top-tier real estate agencies, ensuring a diverse array of options to cater to various needs.

The platform prides itself on not just being a place to browse properties but also a resource hub where users can gain a deeper understanding of the dynamic real estate market. It aims to empower individuals by providing valuable insights, market trends, and information, enabling them to make informed decisions when seeking their ideal property.

By offering such a broad spectrum of properties and insights into the market, this platform endeavors to be the go-to choice for anyone looking to buy or rent, ensuring a seamless and informed property search experience.

Problem Identified:

Property Finder, a real estate marketplace, identified the need to enhance user engagement and increase app installs within the competitive UAE market. Their primary goal was to bolster user retention rates while aiming for a substantial surge in quality app installs during a specified period (from May 2023 to August 2023).

Our Approach:

In response to the identified challenges, our team formulated and executed a tailored Cost Per Install (CPI) campaign specifically designed for the UAE market. Our approach involved a multifaceted strategy, which resulted in generating 25,000 app installations between May 2023 to August 2023 through targeted campaigns.

The campaign was closely monitored by our account managers, ensuring of stringent quality measures to ensure that the acquired installs resulted in a commendable 70% retention rate among users.

Achieved Outcomes:

As a result of our focused efforts and strategic implementation:

1. Attained an impressive 70% user retention rate among the acquired user base.
2. Significantly enhanced user engagement, contributing to Property Finder’s overarching objective of fortifying app installs and user retention within the competitive real estate market of the UAE.

3. Successfully delivered 25,000 app installs within the defined timeframe, meeting the specified objectives.