Latest from Google on 14 May 2025
Improve Ad Strength. Get more sales or leads.
Ad Strength shows you how well your ad creative follows Google best practices. Improve your Ad Strength by adding more assets, like headlines and images, to stand out in search results and get more customers – all at no cost to you.
Improving Ad Strength can increase your conversions
Advertisers who improve Ad Strength for their Search ads from “Poor” to “Excellent” see 12% more conversions on average.