The role of search visibility in Search Engine Optimization (SEO) cannot be overemphasized because it’s a key SEO success metric. Before knowing how to measure search visibility, we need to define what it’s.
Search visibility can be defined as the measurement of how many visitors view your website in search engine results about your business offerings. Additionally, it measures how much traffic you’re likely to receive from your organic search.
Since Search Engine Optimization is a long-term strategy, it’ll get your site ranking higher for keywords and phrases that matter for a long time. Here are the key factors that affect your search visibility.
Key Factors that Affect your Search Visibility
Factor #1: Search Volume
Whenever you want to buy something, you’ll search for a specific product. That’s why you need to choose the right keywords. It’ll help ensure that people will use it while searching for products or services related to your business.
You can find out if a keyword is visible or not by checking its click-through rate. How can I do that? Check out the Google Adwords Keyword Planner tool.
Factor #2: Placement
It would be best to get your website ranking higher in the search engine results related to your keywords and key phrases. Is this simple? No, because you need to have a strategy, plan, and continuous implementation from your SEO team.
With a thoroughly executed search engine optimization, your website will be noticed by the Google algorithm and start ranking higher in the results. You need to do this through technical SEO and content creation.
Factor #3: Keyword Volume
This deals with the number of keywords and key phrases you choose to improve your search visibility score. If you choose a site with a high visibility score, it has many keywords in its content.
It’s important to note that you can’t spam your content with keywords because Google frown on this. If Google notices that you’re simply spamming your blogs or website with words to rank, it will detect it and penalize you. You have to use the keywords organically in your content and give them substance within your content creation.
So, you’ve known the key factors that affect your search visibility, here are how to measure your results.
You need to take all of your rankings for your selected keywords and key phrases by applying a click-through rate (CTR) based on each ranking position. After which, you will add your CTR and divide the number of keywords you’re tracking. Which will provide you with a metric of 0%-100%.
If you get a Search Visibility of 0%, it means you’re not getting any traffic, and none of your pages are ranking in the top 50 results in the search engines. A score of 70% means you’re at the top of the search results for all your keywords.
From the preceding, SEO is very valuable, while Search Visibility measures the success of your campaign. You need the three factors to get optimized for search engines and be at the top of all searches.
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