Latest from Google May 20, 2025
For better ad performance, improve Ad Strength
Advertisers who improve Ad Strength for their Search ads from “Poor” to “Excellent” see 12% more conversions on average. Increase yours by adding assets, like images, to prominently show ads in search results – at no cost to you.
SUCCESS STORY
Global beauty brand increased CTR by 61% by improving Ad Strength
Armani Beauty added assets to improve Ad Strength and engage more customers. They achieved a 61% increase in clickthrough rate (CTR) and an 11% increase in on-site conversions.
