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Four Ways SEO Works

Search Engine Optimization is the process of increasing your web traffic and promoting your business recognition by using ”organic” (non-paid) methods. However, this process is not random.

Webpages do not get ranked on search engines by a stroke of luck. This is based on a complex algorithm that determines which pages present the most useful and relevant information to what users are searching for.

Let’s dig deeper into this by looking at four ways SEO how works.

  • Search-Engine Response

When you type a question into the Google search bar, for example, Google almost immediately responds with search results from different web pages it considers to offer the information you seek.

This is done by crawling and indexing.

Google has ‘spiders’ that crawl over different web pages, determining the content mostly by looking at the keywords. When this is completed, the pages are ‘indexed,’ listed in a way that makes them ready to be shown as results for a search term.

You are probably thinking: “Okay, now how does Google determines the pages to appear first?’

Alright, let me show you how.

  • On-page SEO:

On-page SEO refers to things you can do right on your page to improve SEO rankings. The factors that determine how your pages are ranked based on on-page SEO include:

  1. Content: How explicit and structured the content on your website is goes a long way. Quality content that addresses keywords richly is one of the factors that can significantly improve your SEO ranking. This is because when users consistently find useful information on your site, search engines keep ranking your pages higher, surging your traffic.
  2. Other factors like page load speed (many users will dump a page that takes longer than 3 seconds to load), user experience, URL structure, and a rich mobile interface are also some of the on-Page SEO techniques that determine your rankings in the Search engine result pages. (SERPs).
  • Off-page SEO:

If you guessed Off-page SEO was the opposite of on-page SEO, you are right.

Off-page SEO primarily involves back-linking and establishing authority in your niche. This is done by earning links from high-quality sites, building a strong brand and an audience base that promotes your recognition. Backlinks, also called inbound links, are hyperlinks that point from a website to another website.

This works as an online reputation system.

If many authoritative websites are linking back to your content, they are saying, ‘Hey, this website has great content too!”. This helps to bring in more traffic and increase your ranking on SERPs.   A little caution, however, spam links from suspicious sites are not the kind of backlinks you’d want to get.

Now you understand how to use SEO to create content Search Engines love, but how do you know what users are searching for?

One word.

  • Keyword Research:

Knowing the keyword users are looking for information on helps you to create content that shows up in the search engine. If nobody is looking for your content…………. ssssshh.

That’s the sound of all your hard work flushed down the drain.  Using a keyword research tool will enable you to find this information successfully.


SEO can be a little confusing to start with, but once you get the hang it, you’ll be well on your way to creating SEO-content that is loved and ranked high by search engines.


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