Introduction:
Do you feel keeping up with SEO’s constantly changing nature looks daunting?
You are not alone.
While SEO remains the best way to increase organic website traffic, Google has gotten (and continues to get) a lot smarter. Gone are the days when all people had to stuff their content full with different keywords, then grab a coffee and watch the numbers roll in.
Try that now, and you’re most likely to get a whack from Google algorithmic hammer.
So how do you keep up with the rapidly changing SEO landscape and get your website traffic shooting? Here are five effective SEO strategies to try out.
1. Create Quality Content:
As intuitive and straightforward as this may sound, it is your best bet for making search engines rank you better.
Search engines have only one job; to give users the best results for their search parameters and, no search Engine does this better than Google. (Don’t take my word for it though, but Google owns more than 90% of the search engine business)
Google has an advanced system that allows it not only to find related results faster but also to analyze web-pages and determine which pages have more of what users are looking for. By creating well-researched content covering a search topic in detail, you’re positioned to rank higher in the search results.
And guess what?
The first page results get over 92% of all search traffic.
2. Adopt a mobile-first approach:
The majority of all searches and more than half of all online sales happen via a mobile phone.
What’s more? Google rolled out the mobile smartphone user agent as its primary web crawler in March 2020.
In a nutshell, you are losing out on numbers if your website does not employ a mobile-friendly approach. Optimizing your content and website design to focus on mobile experience will have long term effects on boosting SEO ranking and website traffic.
3. Use Backlinks:
Backlinks are links that go from one website to a page on another website. They are also called “incoming backlinks.”
Links from different high ranking sites to your content have a significant boost on your SEO because Google sees them as a vote of confidence.
In the same vein, you should also link to other websites with quality content. Backlinko is an excellent example of a website that uses backlinks as a major part of their traffic strategy.
4. Research Keywords.
While the Google search algorithm is always subject to change, the relevance of Keywords is not.
Efficient keyword research allows you to create content that identifies and answer questions customers are searching for. This promotes your brand recognition and pushes your pages higher up in the search rankings driving more traffic.
5. Use content clusters.
Rather than create your content around a single keyword, try content clustering.
Content clustering involves you having a main content pillar page with links to other sub-pages that goes into the keywords on the pillar page in detail.
The benefits?
You get to target multiple keywords in your pillar pages, and the sub-pages can also drive in more traffic on their own. As a result, bounce rates drop, and traffic metrics go up!
Conclusion.
SEO can be your ally to drive more traffic; all you have to do is create better and faster webpages.
SEO can be a little confusing to start with, but once you get the hang it, you’ll be well on your way to creating SEO-content that is loved and ranked high by search engines.
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