Crescite Beauty

Introduction

Crescite Beauty is a growing online beauty store in the UAE, specializing in Japanese skincare and beauty products. The company aimed to enhance its online presence by driving more traffic to its website, with a focus on ranking for high-value keywords related to Japanese skincare products. This case study explores the analysis, execution, and results of the SEO work we undertook for Crescite Beauty.ae.

Analysis

At the outset, we conducted a comprehensive analysis of Crescite Beauty’s website and online presence. The analysis revealed several areas for improvement, including the website’s page load time, mobile responsiveness, and a lack of proper keyword optimization. Furthermore, we conducted a competitive analysis to understand how other online beauty stores were performing in search engines and which keywords they were targeting.

Execution

Based on our analysis, we developed a detailed SEO strategy for Crescite Beauty. Our strategy began with optimizing the website’s technical SEO, including enhancing its load time and mobile responsiveness. Additionally, we carried out extensive keyword research to identify high-traffic, relevant keywords to target.

With these insights, we optimized the website’s existing content by integrating targeted keywords organically. We also created new content, such as blog posts and product descriptions, to attract more traffic and enhance the website’s authority.

We also optimized the website’s metadata, ensuring each page had a unique title and meta description that included relevant keywords. We also implemented structured data markup to help search engines understand the website’s content better.

To enhance the website’s credibility, we built high-quality backlinks to the website from authoritative and relevant sources. This helped increase the website’s domain authority, which, in turn, improved its search engine ranking.

Results

After four months of our SEO work, Crescite Beauty experienced a substantial increase in online traffic and search engine visibility. Some of the key results include:

• Checkouts increased by 27%
• The website’s load time improved by 46%
• The website’s mobile responsiveness improved by 34%
• The website now ranks on the first page of Google for high-value keywords like “Japanese products in UAE,” “Japanese Skincare products,” “Japanese products online,” and “Japanese beauty products.”

Conclusion

Our SEO work for Crescite Beauty was a significant success, leading to remarkable improvements in the website’s load time, mobile responsiveness, and search engine rankings. By integrating relevant keywords into the website’s content and metadata, creating new high-quality content, and building authoritative backlinks, we increased traffic and enhanced the user experience, leading to increased checkouts and revenue for the company.

If you’re looking to improve your online presence and drive more traffic to your website, SEO is an essential tool that can help you achieve your goals. Our team of SEO experts is here to assist you in developing a comprehensive SEO strategy that aligns with your business objectives and drives tangible results.